Become part of the Converse Team
Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.
If You Get People, You’re Our People
Sure, there’s a whole science behind marketing. But behind that is real people. With needs and wants and quirks and dreams. And we need someone who gets people, who knows how to find our people. The creators, thinkers, and rebels who find themselves at home putting on some Converse. You’re the one that shows them we’re the same. You’re the connector.
Global Partner Markets is a small but mighty team that works with 28 licensee and distributor partners to drive brand energy and business results across 40+ countries (in Latin America, Central + Eastern Europe, Middle East, Africa, and SEAIA). As a Converse geography, we are proud to provide our partners with top-tier guidance in regard to Planning & Analytics, Merchandising, Marketing, Marketplace Management, and Strategy as they manage the Converse brand in their territories.
WHO WE ARE LOOKING FOR
The Latam Regional Marketing Manager is a strategic thought leader and will drive Brand stewardship across all Spanish Latam Partner markets. The individual will be responsible for ensuring brand continues to grow and is healthy across all critical KPIs. The Regional Marketing Manager will be responsible for leading and executing Brand Effectiveness, Metrics, Analysis, Social, Digital and Media , Regional HTM Strategy and Execution and Brand Retail Marketing.
WHAT YOU WILL WORK ON
The Regional Marketing Manager will lead and execute the following tasks:
Brand Stewardship – Effectiveness, Metrics and Analysis.
Develop strong relationship with business partners across the region and across functions- Brand, Retail, Product Creation, Sales to ensure efficient and effective use of resources.
Own the local ‘Concept maps” and prioritize initiatives to ensure support is available, relevant and delivered on time.
Work closely with Regional GM and Marketing to support the brand in all markets.
Track and influence proper levels of DCI to support brand and initiative.
Create and leverage appropriate measurement tools to ensure region effectively monitors brand development, competitive activity and overall consumer sentiment.
Brand Stewardship – Social, Digital and Media
Implement Converse’s seasonal brand messaging in online, print and broadcast media through the development of an integrated communications strategy.
Lead and co-ordinate partner communications teams to achieve the best media coverage results that amplify Converse brand across the region.
Localize, develop and lead long-term communications strategies that support key business drivers for the region
Customize and localize effective communication strategies that connects local culture and creates energy for the brand in priority markets
Work closely with GPM marketing teams to ensure up-to date training and tools are available and shared with partners.
Brand Experiences – Regional HTM Strategy and Execution.
Work cross-functionally within the HTM pipeline, to develop comprehensive communications strategy that ensures consistent storytelling and messaging for internal and external constituents.
Develop local plans to celebrate and connect relevant stories with local influencer communities. Build local energy moments to create excitement for the brand
Define criteria to capture and connect with local communities. Ensure Converse is recognized across the region for being a catalyst and a contributor to the creative community across Latam.
Brand Stewardship – Retail Marketing.
Design regional strategies and executional initiatives that will help create, connect and celebrate our consumers to our retail locations.
Work closely with the Retail marketing team to ensure that the Converse experience in owned, partner and .com is BEST IN CLASS and properly executed.
WHO YOU WILL WORK WITH
In this role, you will have the opportunity to work as a central member of the GPM marketing team. You’ll be the liason between GPM Regional Marketing director , Merchandising GPM and Converse partners. You’ll need to be brand lead for GPM business which means collaborating with GPM brand and marketing team, the GPM merchandising team, all brand and marketing partner, local agencies and GPM Latam team. There will be a heavy emphasis on growing Digital so partnering with the Digital teams across the GPM territories is a must.
Bachelor’s degree in communications, brand marketing, business or related field.
6+ yrs experience in the marketing field with a high profile, globally branded organization/ agency.
Successful experience in a senior level management position with proven ability to provide direction and leadership to other managers is preferred.
Excellent communication and presentation skills
Demonstrated Strong Partnerships with cross-functional teams.
Medium / Medium High amount of travel will be expected
Fluent in Spanish and English
Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.
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