Cyberark Hiring for Integrated Campaign Strategist at Saint Paul, Massachusetts Full Time

Who we are: CyberArk (NASDAQ: CYBR) is the global leader in Identity
Security. Centered on privileged access management, CyberArk provides
the most comprehensive security offering for any identity – human or
machine – across business applications, distributed workforces, hybrid
cloud workloads and throughout the DevOps lifecycle. The world’s
leading organizations trust CyberArk to help secure their most critical
assets. To learn more about CyberArk, visit our CyberArk blogs or follow
us on Twitter, LinkedIn or Facebook. About this role: CyberArk is
seeking an Integrated Campaign Strategist, reporting to the Sr. Director
of Solutions Marketing, to support our Access and Identity Management
solutions. The Integrated Campaign Strategist is a critical role,
designing and delivering effective campaigns to educate the market and
drive demand for our solutions worldwide. The ideal candidate is a
strategic thinker, applying a data driven mindset to developing and
executing leading edge multichannel integrated global campaigns. This
person is an excellent communicator with a passion for building
consensus across a wide variety of organizational stakeholders,
achieving alignment on goals and cohesive execution of the GTM plan.
This is an exciting opportunity for a creative marketing professional
with broad experience across a variety of marketing disciplines and
channels, and an understanding of how to bring these channels together
in a cohesive brand experience across marketing campaigns and programs.
What you will do:

• Own strategic planning and execution of integrated marketing
  campaigns to reach a defined target audience.
• Develop a deep understanding of the audience, including key
  personas, ideal customer profiles, and market drivers.
• Lead the content strategy in partnership with the corporate
  messaging and content marketing teams to develop thought leadership
  strategies, story arcs and agreed upon content deliverables to
  position CyberArk as an industry leader in Identity Security at
  every stage of the buyer’s journey.
• Build integrated campaign architecture and channel mix designed to
  lead the target audience along a cohesive buyer’s journey from
  awareness through adoption and expansion; selecting and executing
  tactics that will achieve target goals.
• Develop nurture strategy and framework in collaboration with
  marketing automation team to ensure maximum lead conversion.
• Manage digital footprint and strategy related to supporting campaign
  objectives in partnership with the web, social and digital media
  teams.
• Manage and coordinate the campaign implementation process, aligning
  with key stakeholders across marketing functions on roles,
  responsibilities, key objectives, timelines, milestones, and
  deliverables.
• Maintain internal collaboration site, keeping available campaign
  materials and kits up to date and readily available for global
  activation by various teams and stakeholders.
• Support sales and SDR enablement to ensure highly successful
  outbound prospecting motions, and a consistent messaging framework
  across every prospect interaction with CyberArk.
• Partner with the channel marketing organization to deliver scalable
  repeatable programs to be executed through the channel to support
  shared business goals.
• Document processes, create templates, publish program briefs and
  execution instructions.
• Analyze and evaluate campaign performance, reporting out to key
  stakeholders regularly and optimizing performance based on real time
  metrics.

What you need to succeed:

• Experience in B2B Enterprise Technology Marketing
• 6+ years of multichannel campaign strategy development and marketing
  execution experience
• Exceptional communicator, comfortable navigating large teams,
  operating cross-functionally ith stakeholders spanning senior
  leaders through early career contributors.
• Deep understanding of campaign creation, tools and platforms used
  across both digital and traditional marketing tactics.
• A deep understanding of funnel conversion and campaign performance
  metrics, with the ability to utilize information from tools such as
  Tableau, Allocadia and Marketo.
• Strong leadership and consensus building skills, with a willingness
  to work diplomatically while keeping targets and goals top of mind.
• Results driven, with the ability to analyze data to make inferences
  and recommendations for program modifications and optimization.
• Strong project management skills, deeply detail oriented with the
  ability to coordinate multiple projects across various people and
  teams while meeting deadlines and delivering on key objectives.
• Thrives in a fast-paced evolving environment.

CyberArk is an Equal Opportunity/Affirmative Action employer. All
qualified applicants will receive consideration for employment without
regard to race, color, religion, creed, sex, sexual orientation, gender
identity, national origin, disability, or protected Veteran status.
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