This position will give support to increase the positioning of both brands, develop new promotions opportunities and make sure of the franchise presence in special events, as well as their implementation and last but not least all administrative control of the tasks mentioned before.
With the same orientation and brand porpoise that Radio Disney has, we want to include in the planning, a franchise that resonates with our existing radio listeners and use the leverage of the tradition and quality of the National Geographic franchise to develop an organic synergy with one voice throughout the radio and across all LOB’s, to accomplish reach, engagement, or awareness kpi’s accordingly. Also taking advantage of our own communication vehicle as Radio Disney is, the Music franchise will be an organic resource to build marketing strategies to grow our music business and create synergy opportunities with LOBs.
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