EBAC – Escola Britânica de Artes Criativas e Tecnologia Looking for Mkt CRM – México at Venustiano Carranza, Ciudad de México, México Full Time

Hey! We are EBAC Online, an education STARTUP, with pre-recorded professional courses available on an innovative platform!

If you are one of those who think that the future lies in technology and education, we are aligned! EBAC Online could be an incredible place for you to work! ?

We’re not going to lie, working at a startup isn’t easy: a lot of things happen at the same time and you’ll need to know how to manage your time well. But the result will be SO worth it!

Responsabilidades e atribuições

• We are looking for a self-starter CRM manager who will be engaged in the preparation and sending of “EBAC Mexico” emails and WA communications.We need a manager who will take responsibility for the following tasks:
• Drafting briefs for the production team to create texts, images and layouts of emails and WA messages; you will have a promo plan and basic ideas for all communications, but you will need to arrange it in the unit of the content;
• Technical setting of prepared messages in the sending system and sending them to subscribers;
• Working with the database: segmentation, maintaining database health;
• Working with HTML: editing the code of emails (you will not need to write code from scratch, but you will need to correct it from time to time);
• Event calendar tracking: informing about relevant holidays/events or other important days;
• Preparation of reports and conclusions based on launched campaigns;
• Experimentation with the rates of subscriber engagement, regularly improve it, conduct A/B tests;
• Collecting information about current trends in the field of direct communications in the Mexican market;
• Which systems will you work with: Customer.io , PowerBI, internal CMS, etc.
• Who will you work with: ○ CRM team: manager and leader; ○ Production team: designers and copywriters; ○ Marketing team. You would work with international teams located all over the world. We have coworking space in Mexico City, but 60-70% of your time you will communicate with people outside of Mexico.

Requisitos e qualificações

• You know English at the B2 or higher level (the level required for correspondence and communication with foreign colleagues);
• You have already worked with HTML editing and you can easily change the colour of the button, text or style of the text right in the code;
• You have already launched email campaigns and conducted A / B tests;
• You know the logic of CRM / email platforms, you know how to work in them;
• You have a high level of independence: you know how to prioritise your own tasks and cross-functional interactions don’t scare you;
• You know how to work with analytical data at the manager level: preparation of reports, conclusions;
• You can coordinate and control the execution of tasks in a project cross-functional team.

Informações adicionais