FranklinCovey Hiring for Demand Generation Coordinator at Richmond, Virginia Full Time

“We enable greatness in people and organizations everywhere. ”

FranklinCovey (NYSE: FC) is the workplace of choice for Achievers with Heart . We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates, FranklinCovey transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action. Our services and products are primarily delivered through our subscription offerings, which are comprised of the FranklinCovey All Access Pass , which is primarily sold through our Enterprise Division, and the Leader in Me membership, which is designed specifically for our Education Division. Enterprise clients include Fortune 100 ,  Fortune 500 , thousands of small and mid-sized businesses, and numerous government entities. FranklinCovey Education has shared our programs, books, and content with thousands of public and private primary, secondary, and post-secondary schools and institutions.

To learn more, visit franklincovey.com .

Title: Demand Generation Coordinator

Payroll Title: Marketing Coordinator

Division & Department: Enterprise Marketing

Status: Full-Time*

Reports to: Sr. Director, Demand Generation

Location: Remote – Anywhere in the contiguous United States (Utah preferred)

Compensation: Anticipated compensation for this position is approx. $60-70k**.

Job Summary

We’re looking for a highly organized and results-driven B2B Demand Generation Coordinator to support our marketing team in driving pipeline growth. This role will focus on executing demand generation initiatives, coordinating podcast operations, and project managing integrated marketing campaigns.

You’ll work closely with cross-functional teams, including product marketing, event marketing, data, creative, and sales, to ensure smooth execution and optimization of marketing programs. If you’re detail-oriented, thrive in fast-paced environments, and love bringing marketing campaigns to life, we’d love to hear from you!

Essential Job Functions

Demand Generation & Campaign Coordination

• Assist in the planning, execution, and optimization of demand generation programs which may include email marketing, paid media, SEO, and ABM initiatives.

• Project manage multi-channel marketing campaigns, ensuring all stakeholders are aligned and deadlines are met.

• Coordinate lead-nurturing workflows and support marketing automation efforts.

• Monitor campaign performance, analyze key metrics, and provide recommendations for improvement.

Marketing Project Management

• Act as the central coordinator for demand generation initiatives, ensuring smooth execution across teams.

• Maintain project timelines, deliverables, and stakeholder communication using Asana.

• Facilitate collaboration between content, design, and digital teams to produce marketing assets.

• Identify and mitigate risks that could impact campaign execution.

Podcast Operations Management

• Support with the execution of the company’s podcasts including maintaining a schedule and production timelines.

• Work with internal teams and external vendors to coordinate podcast recording, editing, and publishing.

• Collaborate with the web and social media teams to promote podcast episodes and drive engagement.

• Track podcast performance and audience insights, optimizing based on data.

Basic Qualifications

• 3+ years of marketing experience

Preferred Skills & Experience

• 3+ years of experience with B2B demand generation or digital marketing.

• Strong project management skills with the ability to manage multiple initiatives simultaneously.

• Self-starter who excels with deadline-oriented milestones and can shift with changing priorities.

• Excellent communication, organization, and problem-solving skills.

• Data-driven mindset with experience analyzing marketing metrics and reporting results.

• Familiarity with podcast production processes and content marketing.

• Experience with Marketo, 6Sense, and Salesforce.

Benefits include medical, dental, and vision insurance, 401(k), employee stock purchasing program, PTO, paid holidays, and more. Please visit franklincoveybenefits.com for details.

*Exact hiring location will determine if this position is compensated as an Exempt Salary role or as a Non-Exempt Hourly role.

**Actual offer may be outside of this range and will be determined by education, experience, knowledge, skills, and abilities, as well as geographic location, internal equity and alignment with market data

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Unless otherwise noted, applications will be accepted for a minimum of three (3) days from the initial published date on the FranklinCovey job board, but the posting may close at any time after the specified duration.

Employer Information

Please visit franklincoveybenefits.com for a complete US benefits overview. Benefits may include medical, dental, or vision insurance, HSA, PTO, 401(k), holiday pay, employee stock purchasing options, or other benefits. To determine status eligibility, visit https://franklincoveybenefits.com/enroll/ .

For an overview of our Interview Process, please visit https://franklincovey.com/careers/working-at-franklincovey/ .

FranklinCovey is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Please visit https://www.franklincovey.com/careers/notices-and-provisions/ for our full Equal Employment Opportunity policies and Notice and Pay Transparency Nondiscrimination Provision.

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