Gannett Hiring For Audience Engagement Manager at USA, United States , United States Full Time

Job Description

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.

Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on via . Job postings directing you to complete an application on other external sites may not be valid.

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Reviewed.com is looking for an audience engagement manager to lead the team spearheading an ecosystem of newsletters, notifications, and digital nurture.

What does that mean? We want someone who can:

• Streamline and optimize our newsletters
• Plan personalized experiences for our subscribers
• Research and deliver new and creative ways to engage with our audience
• Incentivize our visitors to be active participants in our growing ecosystem of freemium and premium tools

There’s never been a better time to join the Reviewed team. When the dust settles on the AI (Artificial Intelligence) revolution, Reviewed will be a crucial step in how people research the products they want to buy. We are rebuilding our product portfolio, focusing on what our audience will want and need in the new age of AI tools.

This is a full-time, salaried role working 40 hours per week. Remote candidates in all states except Alaska & Hawaii are welcome to apply or you can be based in our Cambridge, MA office.

Responsibilities:

• Analyze newsletter, website, and push notification performance to make data-driven decisions for their evolution
• Engage with Marketing, Editorial and Business Development to proactively plan audience engagement campaigns for their content and events
• Find opportunities to streamline and enhance processes and experiences using new AI technologies and tools
• Lead content creators in developing the voice and content for push notifications, newsletters, and other audience engagement opportunities
• Manage a content calendar across multiple platforms, campaigns, and content types
• Partner with senior leadership on the future of newsletters and new audience engagement technology as Reviewed builds out a new user ecosystem
• Embrace new opportunities to monetize content through tuning of affiliate links and partnership on sponsored content
• Conceptualize, plan, and drive initiatives which will grow newsletter subscription and increase subscriber retention
• Streamline newsletter creation through automation, AI tools and developing better audience segmentation

Requirements:

• Bachelor’s or master’s degree in communications, journalism, marketing or related field or equivalent combination of education and experience
• 5+ years in a marketing role, ideally audience engagement, social strategy, or email marketing
• 3+ years of experience with email marketing platforms like Mailchimp
• Experience with push notification platforms like Pushly
• Knowledge of search engine optimization
• Experience building and strategizing for audience segments
• Self-starter skillset is MANDATORY in this remote-first organization
• Comfortable in the Google Analytics ecosystem
• Great creative writing skills
• Power user of Excel/Sheets
• Comfort with HTML and CSS
• Employment is contingent on passing a pre-employment, post-offer background check

Application Instructions:

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:

1. Your resume – one to two pages.

2. A cover letter that outlines how you would approach the job.

3. Links to 3-6 online samples of your work. Show us what you’ve produced or had a hand in that best reflects what you can do in your desired role.

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

Our Work Environment:

Most of the work takes place in an open floor plan office, with several smaller meeting rooms and test labs throughout the building. You’re expected to be accessible to the team throughout the day via face-to-face communication, email, phone, and Slack. (The office is currently closed due to COVID-19 and most tasks can be completed from home in the interim.)

About Reviewed:

Buying stuff is easy. Buying the right thing is hard. That’s where we can help. Reviewed brings consumers the most trustworthy reviews available, written by our team of experts. We believe that tough, objective reviews are the best way to analyze products. We provide readers with insightful, practical, and entertaining stories that help them make informed decisions.

Reviewed is part of the USA TODAY Network, one of the largest news networks in the country, reaching over 150 million monthly unique visitors.

#LI-NC1
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The annualized base salary for this role will range between $59,400.00 and $140,300.00. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at [email protected].

Other details

• Job Family Media
• Job Function Audience Development
• Pay Type Salary
• Required Education Equivalent Experience

• United States
• Virtual

Gannett