Join Our Team and Shape the Digital Experience in the Beauty Industry!
We’re on the lookout for a skilled and enthusiastic E-commerce and Technical SEO Specialist to play a key role in enhancing our digital presence across a diverse portfolio of beauty brands. In this dynamic role, you’ll be at the forefront of defining and implementing e-commerce strategies that elevate conversion rates, boost sales, increase average order value, and optimize SEO to meet our goals.
Responsibilities
Elevate Core Web Vitals:
Lead efforts to improve Core Web Vitals across our array of Beauty Industry Group brands.
Collaboration Is Key
Work closely with cross-functional teams in Growth Marketing, Brand and Marketing, Planning, IT, and Operations to ensure seamless collaboration and the achievement of demand goals.
SEO Expertise
Collaborate with marketing, content, and design teams to understand and implement SEO requirements specific to the beauty industry.
Conduct comprehensive website audits to identify and resolve technical SEO issues.
Strategic Implementation
Develop and execute effective strategies to enhance our website’s search engine rankings and organic visibility.
Optimize website structure, HTML, CSS, and other elements to improve search engine crawling and indexing.
Keyword Mastery
Conduct keyword research and analysis to identify opportunities for improving organic search rankings in the beauty industry.
Analytics And Optimization
Monitor and analyze website traffic, rankings, and user behavior using SEO tools and analytics platforms.
Stay up-to-date with the latest SEO trends, algorithm updates, and best practices for the beauty industry.
Content Collaboration
Work with content creators to ensure on-page optimization, including meta tags, headings, and keyword integration.
Technical Enhancements
Implement technical SEO enhancements, such as schema markup, XML sitemaps, and canonical tags.
Continuous Improvement
Continuously analyze and optimize website performance, user experience, and conversion rates.
Requirements
Experience:
4-6+ years of Technical SEO Development experience.
Bachelor’s degree in Computer Science, Web Development, or a related field.
Expertise
Proven experience as a Web Developer with a strong focus on SEO, preferably within the beauty or fashion industry.
In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices specific to the beauty industry.
Proficiency in HTML, CSS, JavaScript, and other web development languages.
Tools And Platforms
Experience with SEO tools, such as Google Analytics, Google Search Console, SEMrush, or Moz.
Familiarity with content management systems (CMS) and e-commerce platforms, specifically Shopify.
Skills
Strong understanding of user experience (UX) principles and mobile optimization.
Excellent problem-solving skills and attention to detail.
Strong communication and collaboration abilities.
Join us and make a meaningful impact on our digital analytics efforts, enhancing our strategies and experiences across our portfolio of brands within the beauty industry!
Job Location:
Remote
Employment Type: Contractor
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