Develop and coordinate an information gathering and analysis strategy to help Hopscotch Montessori implementplans for further expansion in the United States; apply knowledge of business development strategies to developand utilize methods for collecting and analyzing data on customer demographics, needs and consumer trends tohelp the school’s marketing efforts; develop and implement methods for gathering reliable data on competitorsand analyze their advantages/disadvantages, and marketing strategies. Follow private school industry trends andstatistics to forecast market developments; develop quantitative tools such as surveys and questionnaires toobtain reliable feedback from current and potential clients; based on market research and data analysis, advisemanagement on ways to improve customer satisfaction; analyze and prepare reports on the effectiveness ofmarketing, advertising, and communications programs and strategies.Required: Master’s degree in Marketing or Economics + 36 months of previous experience as a Market Research professional. Experience must include expansion strategies for businesses.
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