Hunter Campbell Looking for Digital & Content Specialist at Auckland, New Zealand Full Time

About the Company

Lewis Road Creamery is a boutique New Zealand dairy company producing a range of milk products including varieties of milk, cream, ice cream, and butter. They pride themselves on making these premium, natural, and sustainable products available to everyone. Lewis Road Creamery have a genuine pasture to plate story and consistently challenge, through innovation and marketing, within the dairy landscape in New Zealand and abroad.

In this role, you will play a pivotal role in driving digital presence and crafting compelling content for Lewis Road Creamery and Southern Pastures. Reporting to the Marketing Manager, you will have the opportunity to bring creative ideas to life utilising their well-equipped inhouse studio. You will also get to support Group Marketing, Brand and Comms Director for Southern Pastures within this role.

Key Responsibilities:

• Create engaging content for various digital channels, including websites, social media, and email campaigns.
• Manage and optimise our social media presence, including strategic planning and execution of social media campaigns.
• Stay up to date with industry trends and emerging digital technologies, recommending innovative approaches to enhance the brand presence.
• Collaborate closely with the team on new product launches.
• Collaborate with the team to shoot high-quality content, including short 15-second videos and product photography, particularly for food-related content.
• Write compelling copy and content for various digital channels.
• Manage website content for Lewis Road and Southern Pastures.
• Ensure consistent brand messaging and aesthetics across all digital and social platforms.

Key Requirements:

• Bachelor’s degree in marketing, communications, or a related field.
• Three – four years’ experience in a digital marketing / content creation focused role, preferably with premium products.
• Proficiency in content creation, including writing, editing, and proofreading.
• Strong knowledge of social media platforms including Facebook, Instagram, YouTube & Tik Tok.
• Experience with content management systems and email marketing software.
• Familiarity with graphic design principles and basic video editing skills are a plus.