ICF Consulting Group, Inc. Hiring for Sr. Marketing Specialist at Trenton, New Jersey Full Time

Sr. Marketing Specialist

Ready to make a difference?The Senior Marketing Automation Specialist must understand the practical applications of B2B and B2C email marketing and be proficient in the technology to execute email marketing campaigns.

Why you will love working here:

• Quality of life: Flexible workplace arrangements, work-life balance

• Investment of the community: Donation matching, volunteer opportunities

• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan

• And many, many more (Ask your recruiter for more details!)

What you will be doing:

• Perform day-to-day email marketing tasks including email calendar management, setting up multi-step campaigns, testing, scheduling, and deploying, and reporting automated campaigns.

• Ability to multitask and be comfortable with working on various email platforms at a given time such as Eloqua and Pardot. Prior experience with marketing automation systems is preferred but training will be provided.

• Coordinate with creative design team to develop and code responsive and mobile email campaigns.

• Ability to use HTML and CSS coding to revise emails.

• Develop landing pages, forms, and configure email campaigns for lead generation, webinars, and events.

• Ability to run A/B tests to continually optimize email performance.

• Develop and execute customer segmentation based on profile data (i.e. using Eloqua data, CRM data, or classification) to deliver targeted messaging and ensure maximum marketing efficiency.

• Proof email campaigns and perform quality assurance according to email standard operating procedures.

• Monitor email performance and generate analytics reports to assess delivery and campaign efficiency.

• Work with marketing supervisor to identify opportunities to improve existing and new email campaigns that drive awareness and engagement.

• Stay regularly informed of industry changes, innovations, and email best practices.

  What we need you to have (minimum qualifications):

• Bachelor’s degree

• 5+ years of experience in an email marketing role, with a minimum of 1 year of experience with an email automation platform.

OR

• 7+ years of experience in an email marketing role, with a minimum of 1 year of experience with an email automation platform.

What we would like you to have:

• Proficient with HTML, CSS coding for email development.

• Proven ability to develop and implement email campaigns.

• Working knowledge of CAN-SPAM, email best practices, including design principles, metrics, data hygiene and compliance.

• Be able to use and understand web-based email testing tools (Litmus or similar)

• Strong ability to handle multiple tasks simultaneously and meet deadlines for time sensitive assignments.

• Must be extremely detail-oriented and organized.

• Strong verbal and written communication skills.

• Ability to interact with all levels of management and following directions well. Demonstrate ability to function independently and as part of a team.

• Strong problem-solving skills, including ability to effectively address any issue in collaboration with others as appropriate; ability to proactively identify and prevent potential problems.

• Experience working with a utility or other federally regulated industry.

• Knowledge of CRM, Microsoft Dynamics is preferred.

• Experience in Google Analytics is a plus.

Working at ICF

Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth.

We can only solve the world’s toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy (https://www.icf.com/legal/equal-employment-opportunity) .

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email [email protected] and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination: EEO is the law (https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf) and Pay Transparency Statement (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_English_unformattedESQA508c.pdf) .

Florida Remote Office (FL99)