Intugo Hiring for Digital Trafficker (Marketing) Job at Guadalajara Full Time

Description

Job brief

A Trafficker will serve as a key member of the marketing team in order to increase brand awareness, drive

conversions, reduce cost per lead and ultimately generate revenue.

This position requires a big-picture thinker with the ability to effectively manage paid marketing campaigns

across video, audio, paid search, social, and programmatic channels continually monitoring marketing

effectiveness and identifying opportunities across a range of KPIs and developing regular reporting schedules.

Requirements

• Bilingual: Fluent in English and Spanish.
• Bachelor’s degree in business, advertising, marketing, or communications.
• 3+ years of experience in Paid Marketing planning and execution.
• Success driving results across paid search, paid social, display and affiliate

channels both mobile and desktop (e.g., Facebook/IG, Twitter,

Linkedin,Google, Bing, Tik Tok)

• Understanding of optimization algorithms, bid types, targeting, and buying

strategies across existing and emerging marketing platforms.

• Proven experience with Meta Business Suite, Google Ads Manager and

modern business intelligence tools.

Responsibilities

• Conduct customer, competitive, keyword and industry research that yields

high-performing creative, campaigns, and bidding strategies.

• Provide data-driven recommendations to the creative team to inform new

asset creation

• Optimize spending strategy leveraging key target audience segments,

geographies, audience funnel opportunities, and a strong A/B testing

framework.

• Monitors and reports on KPIs, general advertising and trends to inform new

and existing marketing and communications strategies.

• Partner with external agency to structure, launch and manage campaigns

using relevant third-party advertising platforms.

• Actively identify new opportunities for optimizations and testing and work

with internal analytics teams and external agencies to assess opportunity

and feasibility.