Strategic Publisher BD Manager at LiveRamp
San Francisco, CA, United States
LiveRamp is the leading data connectivity platform. We believe connected data has the power to change the world. Our platform powers insights and experiences centered around the needs of real people, and in ways that keep the Internet open for all. LiveRampers thrive on building together with curiosity and humility—and have a good bit of fun along the way. We’re always looking for smart, kind, and creative people to grow our team and impact.
Mission: LiveRamp makes it safe and easy for businesses to use data effectively.
In this role, you will help on one of LiveRamp’s most important initiatives – driving the success of publisher adoption of the Authenticated Traffic Solution (ATS). You’ll be responsible for educating publishers on our offering, working through publisher objections/prioritization concerns, and getting publishers to contract and deploy ATS.
You’ll work closely with our Privacy, Publisher Implementation, Publisher Account Management, and other teams to ensure we’re able to rapidly onboard publishers to use this service. You’ll develop strong relationships with the publishers and be seen as their advisor for identity. You’ll develop a deep understanding of our product and be able to quickly understand a partner’s role in the ecosystem and how we can build something together with them.
You will:
Pitching to Publishers – you’ll be able to quickly and articulately pitch the value of people-based identity to a publisher and why they should implement our Authenticated Traffic Solution. You’ll be able to handle objections, qualify if a publisher is a good fit, and get the publisher comfortable with adoption.
Pitching to CTV Publishers – In addition to pitching the ATS and Identity stores to publishers, you’ll also be required to pitch and own the ATS narrative with CTV and broadcast publishers
Day-to-day pipeline tracking – you’ll be working with many publishers, all on different timelines. It’s critical that you’re able to project manage the different efforts and make sure that we’re meeting goals around contract signing and deployment. You’ll be the project manager across legal, privacy, and product, and you’ll be responsible for making sure the publisher’s needs are met.
RampID, LiveRamp Privacy Manager, and LiveRamp Registration Wall – In addition to pitching the Authenticated Traffic Solution, you’ll work with to identify which publishers will be a good fit for our RampID offering, wherein publishers can contribute match data in order to gain access to our graph. You’ll also develop a strong understanding of LiveRamp Privacy Manager, our CMP solution, and how publishers can use that in combination with ATS to meet GDPR and CCPA requirements. For publishers who need help capturing authentications, you’ll be able to pitch our registration wall solution.
About you:
Excellent project management skills – must be able to track workstreams across various stakeholders and ensure deadlines are met.
Remarkably strategic, driven, and very entrepreneurial. This is a major, fast-paced initiative for LiveRamp and you’ll be crucial to its success.
AdTech background would be a plus – particularly an understanding of header bidding.
Excellent communication skills both internally and externally at the executive level.
Super independent and self-sufficient. You need little management, only coaching, and mentorship.
Type S(tartup) personality: smart, ethical, friendly, hard-working and proactive (no exceptions).
Willingness to travel.
Benefits:
People: Work with talented, collaborative, and friendly people who love what they do.
Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
Whole Health Package: Medical, dental, vision, life, disability, long term care, accident and critical illness insurance, pre-tax accounts (health, dependent and commuter), and a family forming benefit through Carrot. Plus Milk Stork, backup child and elder care, and discount on pet insurance, mental health support (via Talkspace)
FlexPerks reimbursement program to provide flexibility and choice ($375/quarter) for fitness, emotional, financial, family, travel and entertainment, convenience and security expenses. (U.S. LiveRampers)
Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead. Also Employee Stock Purchase Plan – 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)
RampRemote: A comprehensive office equipment and ergonomics program—we prove you with equipment and tools to be your most productive self, no matter where you’re located.
Location: work in the heart of San Francisco and/or from home (remote-eligible roles)
More about us:
LiveRamp’s mission is to connect data in ways that matter, and doing so starts with our people. We know that inspired teams enlist people from a blend of backgrounds and experiences. And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong. Connecting LiveRampers to new ideas and one another is one of our guiding principles—one that informs how we hire, train, and grow our global team across nine countries and four continents. Click here (https://liveramp.com/about/diversity-inclusion-belonging/) to learn more about Diversity, Inclusion, & Belonging (DIB) at LiveRamp.
LiveRamp is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person’s race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance. California residents: Please see our California Personnel Privacy Policy (https://liveramp.com/privacy/california-personnel-privacy-policy/) for more information regarding how we collect, use, and disclose the personal information you provide during the job application process.
To all recruitment agencies: LiveRamp does not accept agency resumes. Please do not forward resumes to our jobs alias, LiveRamp employees or any other company location. LiveRamp is not responsible for any fees related to unsolicited resumes.
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