Level : Executive/Manager
Report To : CEO
Key Responsibility Areas:
1. Develop the short, medium- and long-term strategic roadmap that delivers against aggressive sales and traffic growth targets, whilst remaining profitable and within budget
2. Create and manage annual budgets, including in-season forecasts, that help to identify opportunities for improvement in efficiency of marketing spend or opportunity to drive incremental traffic and revenue
3. Build and maintain strong working relationships with outside sources (customers, vendors, and key publishers)
4. Develop and write/execute all digital marketing material and digital marketing efforts.
5. Ensure executions are strategic, effective, and properly measured
6. Adopt a test & learn approach, leveraging insight data to provide rationale and results
7. Create and distribute the marketing calendar which includes promotional support, events and core brand initiatives / launches (i.e. sales, new product launches, new market entries etc.)
8. Streamline reporting received from outside and internal sources to compile a broader picture of the digital marketing performance
9. Make effective decisions based on reporting and be able to support these actions
10. Work closely with E-com Site Merchants to develop and deploy marketing strategies that are cohesive with the brand’s initiatives
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