PepsiCo Looking for Brand Manager at Auckland, Auckland, New Zealand Full Time

Work for a global company with some of the world’s most trusted and iconic brands.

Be part of an exciting business where employees are recognised and career growth is nurtured.

Bluebird Foods Ltd, proudly in NZ for 70 years, we are the leader in Salty Snacks and well known for our most loved and trusted range such as Bluebird Originals, Doritos, Copper Kettle, Grain Waves, Twisties and Cheetos! As part of PepsiCo, we were recognised as a Top Employer consecutively in 2021, 2022 and 2023!

We currently have an exciting opportunity to join our NZ Marketing Team as a Brand Manager, specialising within Corn and Better For You portfolio, including Doritos, Tostitos, Sunbites Grainwaves and PopCorners. Your role will contribute to achieving our snacks portfolio strategy and growth plans as a part of the New Zealand brand team and broader marketing function. In this position you will manage and implement strategy & plans for the brands within Corn and BFY portfolio across the full marketing mix including communications and innovation, to deliver profitable growth.

Responsibilities

Key Responsibilities:

• Drive brand growth through identifying key brand insights and growth strategies
• Capitalise on opportunities that deliver AOP volume, revenue share and profit growth, and build on-going brand equity
• Develop and deliver key brand presentations to deliver total business engagement on marketing plans
• Develop and execute product and packaging innovation to drive growth opportunities & excite the New Zealand consumer
• Work closely with other functions (sales, category, shopper, R&D etc) both locally and across the regional and global Pepsico business to align & optimise project delivery and provide thorough measurement and evaluation of all launches.
• Drive a clear communications strategy for your portfolio of brands/products as well as collate and deliver concise communication briefs to external agencies in line with agreed brand objectives
• Manage the execution of all advertising and activation elements (shoot, budget, timing, business sell in) – to deliver creative and relevant communication & activation to delight consumers drive brand growth
• Effectively manage A&M budget & budget process within Pepsico Controls framework (including monthly A&M reconciliation for the team)
• Deliver requisite brand/product performance reports and budget tracking reports to prescribed timings with issues and opportunities clearly identified
• Be key point of contact for global website team, facilitate completion of website updates and new website brands for all brands
• Manage relationships with key Packaging Research, Media, Creative & Activation agencies to ensure effective brand outcomes

Qualifications

About you:

• To be successful in your new role you will have a minimum of 2 years Brand Management experience within New Zealand or Australian market, either in FMCG or related industry
• Experience with new product development and the Stage Gate process or similar
• Experience in managing social media campaigns
• Demonstrated ability to think strategically and analytically with a keen eye for attention to detail and strong planning and organisational skills to effectively manage and execute projects
• Ability to apply your creativity to identify alternative approaches and solutions plus confidence to influence and persuade stakeholders at a local and regional level will ensure your success in this role
• Ability to work with Global partners and harness appropriate Global NPD & Comms and co-ordinate relevant approvals within matrix structure in a timely manner

About us:

We are a progressive and people-focused business and believe our diverse workforce is the key to our success. Because we value our employees and their families, we offer an agile and flexible working environment with an emphasis on work life balance and health, as well as plenty of learning opportunities and room to grow your career. We offer you:

• An opportunity to join a Global FMCG Company and a Top Employer of Choice!
• A competitive benefits package
• Personal and Professional Growth Opportunities
• Bluebird Product Perks
• Health and Wellness Programs
• Free access to our new onsite Gym 24/7
• Free Car Park and Subsidised Staff Canteen