Ranpak Hiring for VP Digital & Corp Mktg at New York, New York Full Time

Description

Summary

Sustainability, plastic pollution and climate change have never been more at the forefront of our world as they are today.

At Ranpak, sustainability has been in our DNA since our founding in 1972. Ranpak’s goal then was to create the first environmentally responsible system to protect products during shipment and today, our mission remains the same: To deliver sustainable packaging solutions that help improve supply chain performance and costs, reduce environmental impact, and support a variety of growing business needs globally. The development and improvement of materials, technologies (such as automation) and total solution systems have earned Ranpak a reputation as an innovative leader in eCommerce and industrial supply chain solutions.

Ranpak’s customers span across a variety of industries including automotive parts, electronics, eCommerce, machinery and homegoods. Our customers include Amazon, IKEA, Sephora, Misfit Market and BMW.

Ranpak’s corporate headquarters are in Concord Township, Ohio with European and Asia Pacific headquarters in Heerlen, the Netherlands and Singapore City, Singapore, respectively.

The Digital & Corporate Marketing (DCM) team is responsible for strategy, best practices and oversight of all digital marketing initiatives at Ranpak. This includes but is not limited to the website, social media, display and search. Additionally, the DCM sets Ranpak brand standards and governance, and manages PR and communications.

Ranpak Holdings Corp. is a New York Stock Exchange listed company (NYSE: PACK).

Essential Duties and Responsibilities

The VP Digital & Corporate Marketing will be responsible for the following:

• Driving the unification of brand strategy across Ranpak’s master brand, lines of business and product/solutions, including the updating and enforcement of Ranpak’s brand guidelines across all marketing and communications activities.

• Ensuring global and brand alignment of Ranpak marketing campaigns and demand generation activities.

• Communicating campaign outcomes including ROI analyses to the executive team.

• Managing corporate (Ranpak, Ranpak Automation) advertising, leveraging cross-functional teams (including agency partners) for concept, graphic design and copy development.

• Supporting top-of-funnel demand generation through best-in-class B2B thought leadership, strategy and program management.

• Leading digital, search and social strategy (owned/organic, earned and paid) for Ranpak’s marketing campaigns. Providing oversight, execution and analyses of these campaigns.

• Overseeing all corporate (brand, product) public relations activities in conjunction with the agency. Managing the distribution of earnings-related releases.

• Supporting Ranpak Sales & Product regional marketing teams as they manage the Ranpak brand by providing strategy, tools and processes to regional/local groups.

• Aligning research and marketing efforts behind Ranpak’s brand promise.

• Developing content strategy through cross-functional partnerships resulting in the output of long and short-form thought-leadership pieces.

• Ensuring the protection of trademarks and brand-licensing arrangements in conjunction with internal Legal team.

• Utilizing research & insights to enable corporate and sales positioning events.

• Collaborating with senior executives to develop internal communications templates and assets.

• Facilitating the content and production for bi-annual global town halls.

• Hiring and retaining marketing experts and assessing existing talent.

YEAR ONE CRITICAL SUCCESS FACTORS

• Build relationships with internal regional marketing teams. Maintain established position as the “go-to” for standards around brand representation (visual and text), content marketing, messaging and the company’s global messaging.

• Continue the Establish strategy and governing principles for how Ranpak should elevate its digital marketing presence, with a critical focus on the Ranpak Automation brand and respective solutions.

• Establish on-going budgets for print and paid media.

• Develop and manage relationships with third-party agencies (PR, creative) on behalf of the company.

• Determine and create business case for team expansion (social media manager, digital marketing manager)

• Develop dashboards for analytics and performance reporting.

• Set three-year goals and executional plan for growth across social, search and all supporting lead generation campaigns.

PROFESSIONAL EXPERIENCE / QUALIFICATIONS

• Extensive experience B2B in a marketing organization developing and executing a brand narrative as well as building supporting digital campaigns with quantifiable results.

• B2C experience a plus

• Experience working with highly technical partners such as product managers and engineers.

• Experience managing ad and public relations agencies.

• Strong communication skills in writing, speaking, and presenting; strong collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization.

• Ability to manage multiple projects across several segments and regions simultaneously.

• Exceptional leadership skills, with a deep passion for talent development and leading through change.

• Self-starter who is willing to take calculated risks through a sound test & learn approach.

• 10+ years of progressively responsible marketing experience

EDUCATION

• Bachelor’s degree in Marketing, related field or equivalent experience.

• Master’s degree a plus

COMPENSATION

• A competitive compensation package and a comprehensive benefits program will be offered to the successful candidate.

EOE STATEMENT We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.