Red Bull Looking for Field Marketing Specialist at Auckland, Auckland, New Zealand Full Time

Our Field Marketing Specialist (FMS) is primarily responsible for driving Red Bull’s marketing strategies through the management of consumer collecting programs. Specifically, leading our team of Student Marketeers who are focused on building relevance, driving trial and growing sales through both on campus and off campus sampling and sales programs. In addition, the FMS supports the Field Marketing Manager (FMM) in the execution of specific Red Bull projects, maximising communications output and fostering relationships with opinion leaders; always keeping the product top of mind for our target consumer.

Areas that play to your strengths

All the responsibilities we’ll trust you with:

STUDENT MARKETEER PROGRAM

Recruit, train and manage a team of tertiary students to make Red Bull an integral and relevant part of a student’s life. Coach, motivate and mentor Student Marketeers (SMs) to ensure a consistently positive consumer experience, continually reinforce best practices and delivery against the defined strategy. Understand the student landscape and build tailored campus plans for each campus in line with the national student marketing strategy Manage the day to day operations of the Student Marketeers ensuring all key performance indicators are met (project/activation targets, can targets, product knowledge) and contributing to greater cut through with tertiary students and other target consumers Manage Consumer Collecting budgets and relevant reporting Manage the fleet of minis within Red Bull requirements and guidelines

CROSS FUNCTIONAL COLLABORATION

Together with the Field Marketing Manager (FMM) set clear goals to drive trial, engage new & infrequent users, expand the consumer base, and support sales and event initiatives in the region. Initiate, organise and supervise sales executions that ensure perfect distribution and visibility at and around campus. Manage sampling requests externally and internally, ensuring they sit within the wider business priorities. Identify and selectively support cross-marketing (with sales, marketing & Red Bull Media House) opportunities with integrated 360 plans that fit the needs of the region.

Your areas of knowledge and expertise

that matter most for this role:

• 2 – 4 years marketing experience or experience in a marketing related field
• Previous people management experience, including recruitment, would be highly advantageous
• Excellent communication skills, including presenting and training abilities
• Understands the core scenes in the country and has strong networking skills
• Leadership, motivation and team skills
• Analytical with a high attention to detail
• Proficiency in MS excel, MS Word, PowerPoint
• A strategic thinker who takes initiative and ownership and “makes things happen”.
• Previous experience in executing or being involved in promotional activities preferred
• Strong prioritisation and organisational skills with the ability to multi task and meet strict deadlines
• Full and valid drivers licence