Salesforce.com, Inc Hiring for Sr. Manager, Go To Market – Platform Product Marketing at San Francisco, California Full Time

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Job Category

Marketing

Job Details

At Salesforce, our world-class Product Marketers create and tell inspirational stories with cutting-edge demonstrations to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our Platform Product Marketing team focuses on positioning Salesforce as a transformative force and trusted partner to business and IT leaders. Get to know our solutions and products here (https://www.salesforce.com/products/platform/overview/) .

Our GTM PMMs bring deep experience building repeatable sales patterns and driving enablement and learning across premier sellers. The ideal candidate will have a strategic mindset, collaborative spirit, get-it-done mentality, and will work across functions including marketing, sales, product & success, to take our products to the next level as we scale and continue our strong upward growth trajectory.

This individual contributor role is primarily responsible for defining and owning go-to-market programs that span our top priority industries: Communications & Media, Financial Services, Healthcare & Life Sciences, Manufacturing . In collaboration with Platform and Industry marketing and Sales teams, they will build, manage, and deliver high-impact programs and assets to help achieve our pipeline and revenue goals. Ideally, you will have experience in building compelling messaging, developing scalable programs, enabling across a sophisticated deal cycle, and demonstrating the ability to drive cross-functional alignment. Strong presentation skills, presence, and the ability to deal with ambiguity is a requirement.

Here’s some of what you’ll be responsible for

• Own the development and execution of quarterly comprehensive Platform marketing plans and budgets for 1-2 of our industry verticals

• Accelerate revenue growth through a positive relationship with industry-specific marketing and sales teams to deliver Platform-first and industry-relevant messaging, content, plays, enablement, campaigns, and ABM programs focused on reaching specific industries

• Partner with Industry marketing and product teams todevelop industry-first messaging and solutions that unlock new markets and opportunities

• Develop and deliver sales tools (playbooks, cheatsheets, call scripts, presentations, target account lists) that make it easy for sales to understand our product offerings and key positioning

• Drive Platform presence at company and industry third-party events, including developing presentations, product demos, and customer spotlights

• Evangelize Platform customer success both internally and externally

• Tracks and measures the impact of marketing efforts to find opportunities for smarter GTM

Required Skills & Experience

• 5-7+ years of experience in marketing, product management, or enablement at a high tech company, or similar.

• Experience working with direct distribution (sales) teams and channel partners is a plus.

• Strong understanding of the cloud enterprise application space such as CRM software, ERP, SaaS Business Models, Application Development, or low code software and a strong interest in future technologies/capabilities in that space.

• Multifaceted, confident personality with the ability to strategically craft and drive project execution with limited guidance amidst multiple shifting priorities and goals.

• Hands-on ability to build a range of marketing assets, including viral on-message product demo videos and succinct slide enablement decks.

• Strong analytical abilities to analyze how key business metrics like pipe generation and revenue are impacted by marketing campaigns

• Creative problem solver that can generate innovative marketing ideas, work collaboratively, and lead a cross-functional team of partners to drive execution.

• Strong communication, presentation, writing, and analytical skills

• Bonus if you have experience in Comms, Media, Healthcare & Life Sciences, or Financial Services

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form. (http://cloud.mail.salesforce.com/accommodations-request-form)

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