Marketing Channel Specialist

Draper, UT, USA Req #7244
Tuesday, August 10, 2021

Who is Swire Coca-Cola? We are one of the largest bottlers of Coca-Cola and other beverage brands in America. Our 7,000 hardworking and passionate employees produce and distribute more than 300 brands and flavors across 13 states. We have as many careers as we have flavors, and regardless of which role you choose, you have a direct impact on Swire Coca-Cola, our products, and the communities we call home.

At Swire Coca-Cola, our commitment to excellence is what guides our actions with our employees. We offer a comprehensive benefits package for full-time associates which includes: Medical, Dental, Vision, 401K, Paid Vacation, Paid Holidays and Company Discounts.

What does a FSOP – Channel Specialist do at Swire Coca-Cola?

The Food Service on Premise (FSOP) Channel Specialist will work as a part of the FSOP Commercial Channel team, in tandem with cross functional partners, to develop assigned FSOP channel-specific programming (i.e: Lodging, Gaming, Education, Airports, Eating/Drinking, etc.). You will also create annual calendar of sustaining programs and periodic promotions for effective execution in-outlets, to support FSOP metrics (gain new outlets, drive incidence, volume, revenue & profit). You will ensure all programming aligns with Brand, Innovation, Commercial & FSOP Channel Strategies. Supports FSOP sales teams on Asset programs that align under the assigned channels.

Responsibilities:

Develop programming materials (POS, merchandising pieces, digital programs) in collaboration with FSOP Channel Managers for specific assigned channels. Programs include new/sustaining programs as well as tailored national programs.
Develops and communicates sustaining toolkits and channel programs with the FSOP Sales Teams.
Serve as the Subject matter expert to assist with overall program development, POS creative, rules creation and in-venue tools that fall under the sub-channels supported.
Acts as subject matter expert to ensure all custom POS, packaging, coupons etc., protect the company’s rights, trademarks and investment while serving the best interest of our customers and assets.
Stewards POS materials, manages customization processes and routines, protects brand standards and trademark integrity, utilizes Brand Company agencies/resources (Coke Channel, DMeX, Merkle, etc.), ensures customer/partner/brand approvals.
Other tasks as assigned per company needs.

Requirements:

Preferred Level: Bachelor’s degree preferred in Business, Marketing or Communications
Minimum Required: High School Diploma with relevant business experience
3+ years of experience working with customers (retail and/or FSOP) in marketing/sales role
Proven ability to collaborate with system, customers and other stakeholders
Proficient knowledge of Microsoft Office (PowerPoint, Excel, Word) as well as Swire SharePoint, Margin Minder & Power BI
Understanding of promotional activities, product lines and competitive positioning
Effective leadership and coaching skills
Excellent written communication and speaking/presentation skills
Knowledge of brand strategy and application across channel, including local marketing
Knowledge of key consumption occasions, shopper messaging, and methods of activation
Experience in the development of marketing and commercial programs
Experience calling on customers (Retail or FSOP – closing the sale and increasing revenue)
Ability to collaborate at high levels within internal and external organizations
Proven track record of achieving sustainable results
Exceptional organizational skills, detail-oriented & excellent follow-through
Creative & proactive thinking and problem solving abilities
Enthusiasm for working independently & as a member of high-functioning team
May be required to occasionally lift 50 lbs
Ability to occasionally drive personal vehicles for work
Some business travel required, approximately 10%

Swire Coca-Cola, USA is an equal employment opportunity and affirmative action employer that participates in the E-Verify program as required by law. All qualified applicants will receive consideration for employment without regard race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status or other legally protected characteristics.
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Pay Type Salary