Great marketing begins with human insights, understanding what the consumer wants, making a superior tasting product and through the consumer passion points, telling the brands story in a relatable way. We are building targeted, experiential campaigns that are data-driven, occasion-based, and always on to drive the power of our network and scale. As the Media Consultant you’ll help drive these initiatives by creating a strategic plan across all our Owned, Earned, Shared and Paid media. This role is responsible, in partnership with brand marketers, creative partners, public relations, customer teams and bottling partners, for determining how to best invest brands direct marketing expense (DME) to build best-in-class consumer connections.
What You’ll Do For Us
Qualifications & Requirements
What We Can Do For You
Skills
Videography; Social Media; Creativity; Marketing Campaigns; Paid Search Marketing; Programmatic (Inactive); Marketing Strategies; Project Management; Data Driven; Digital Media; Microsoft Office; Search Engine Optimization (SEO); Communication; Google Analytics; Influence; Problem Solving; Digital Signage; Search Engine Marketing (SEM); Teamwork; Negotiation; Connections Planning; Agency Management
Our Purpose And Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
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