This position will lead campaigns (creation/adaptation) with regional and local agencies as well as develop the earned/owned/paid strategy playbook for each 5-star campaign in the year for both brands.
Innovate the way we execute Influencers and Content Creation to win the battle in Earned Media Value are key to this position and organizing one big regional Latin America event for influencers to generate EMV is one of the activities.
This person will be in constant communication with the affiliates in Latam to align the strategy and guarantee countries are implementing the plans correctly and will help identify local opportunities for brand positioning in the region.
This person will analyze and review full funnel of all media mix and channels and influencer strategy with the regional marketing director and Communications, ensuring a productive mix to achieve campaign objectives allowing an increase in Digital results as well as EMV transformation.
Roles & Responsibilities
PLAYBOOKS, STRATEGY (PAID/OWNED/EARNED) AND BIG PROJECTS
PLANS MONITORING, EXECUTION
MEETINGS
Qualifications
Job Marketing
Primary Location Latin America-MX-CMX-Mexico City
Job Type Standard
Schedule Full-time
Shift 1st (Day) Shift
Job Number 2310698
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