The Marketing Practice Hiring For Account Manager at Central Singapore Full Time

Account Manager

The Marketing Practice–Central Singapore

23 minutes ago, from Workable ATS

About Rombii

Rombii is Asia Pacific’s first choice for B2B digital media and marketing services for engaging technology buyers and IT business decision makers.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Our team has an expert understanding of business technology audiences and how to use today’s digital tools and engagement tactics to reach them. We have created powerful solutions for marketers in the IT Industry that allow us to identify and activate customers and directly influence sales pipeline. We have 3 core pillars of expertise including digital advertising, demand generation and social outreach, that come together to form our unique Account Based Marketing approach.

Role scope/purpose

This role is focused on developing strong relationships with clients and agencies in the region, selling Rombii’s suite of integrated solutions, which includes digital marketing, programmatic, native, content and demand generation, focused on outcomes. Initially, you will be focused on the IT sector although in the future we will look at other relevant market segments where we can add value to clients.

Job duties and responsibilities

• Achieve revenue growth and business development objectives across Rombii’s suite of solutions
• Ensure coverage across both local SG and APAC counterparts within all relevant organisations
• Accurate reporting of revenue, activity and forecast figures, ensuring all data is accurately reflected in Salesforce
• Nurture key accounts, cross-selling solutions to consistently optimise revenue
• Discover and document marketing and sales function stakeholder maps within organisations:
• Marketing: Digital, Demand, Social, Search, Product, Channel
• Sales: Head of SDR / Inside Sales, Head of Sales, Sales Director
• Work with leadership to ensure our data includes relevant organisations and we have coverage of the stakeholders within them
• Leverage existing relationships to garner introductions to other prospects both internally and externally
• Build and manage pipeline and activity in line with your KPIs
• Report meeting pipeline and activities to the leadership team and ensure all systems show this data
• Actively pursue representation and involvement in industry forums and events to assist in the development of business relationships which may lead to new client acquisition
• Collaborate with sales teams by bringing innovative campaign ideas and case studies to weekly meetings
• Ensure that all outbound activity is executed and logged in Outreach
• Consistently achieve and exceed sales targets

KPIs

Planning

• A weekly account management plan executed and recorded in Outreach
• A daily structure focused on activity and account coverage
• Proactive account discovery and opportunity creation

Activity

• Consistent outbound client engagement across phone, email and social
• All activity reported in Outreach through intelligent use of sequences and task management
• Following the Rombii outbound engagement model and ensuring delivery is accurate
• All client communication responded to on the same day

Reporting

• Account coverage – number of contacts engaged, prospects created, accounts attempted, accounts engaged
• Activity to meeting tracking – conversion metrics
• Meeting reports – working with the team to ensure all relevant information is recorded and actioned
• Accurate pipeline management and revenue forecasting to leadership

Requirements

Experience

• Minimum of 4 years experience in digital marketing and/or lead generation
• Strong contact list of agencies and clients in B2B / IT industry
• Strong telephone and face to face sales skills
• Enthusiasm and expertise in working with senior marketing professionals in a consultative manner, listening and responding to their needs
• Strong organisational and interpersonal skills
• Comfortable and capable as part of a strong team culture and as a high performing individual