TheMarket Looking for GM Marketing – 12 month contract at Auckland City, Auckland Full Time

TheMarket.com is a curated lifestyle shopping platform which launched in August 2019, backed by The Warehouse Group. With over 1000 merchants representing 6000+ brands and 4m+ SKUs, we aim to become one of the biggest marketplaces in New Zealand!

We are passionate about the brands and merchants that we work with, selecting authentic alignments to tell great stories via our various marketing channels. Whether it’s search, display, affiliates, retargeting or social; targeting awareness, consideration or purchase intents; on mobile, app, desktop or tablet – we strive to create always on-brand and engaging marketing communications for all our personas.

This is a rare opportunity to join a truly entrepreneurial startup environment with highly talented individuals to build the next big digital business in NZ.

The GM of Marketing will lead a team of digital experts to develop and monetise NZ’s largest digital shopping audience through data-driven, customer-focused strategies, blended with strong commercial acumen.

As a key member of the leadership team, this role will work cross-functionally within the business to foster collaboration drive strategy execution. The role will also include regular engagement with our board, and a broad set of stakeholders across the wider Warehouse Group business.

This role presents the opportunity to join the business on a 12-month parental leave contract until October 2023, with view to explore more opportunities internally meaning we’re invested in finding the right person to join us!

Key areas of Responsibilities:

• Accountability for our E2E marketing capabilities; including ATL, BTL, Digital, Brand and Creative.
• Leverage new technologies and techniques to validate and deliver marketing value at scale
• Create a measurement and data bias amongst the team so that they use our vast dataset to determine audience insights and develop campaigns that deliver competitive advantage
• Support the development and implementation of a CDP, alongside broader personalisation capabilities.
• Develop trading and campaign plans (including media spend, channel activities, promotional investment), and oversee daily trading to ensure we meet our commercial objectives.
• Systematically build and scale organic traffic to ensure this becomes our lead traffic source.
• Develop a sophisticated performance marketing infrastructure and capability set that can scale to a significant annual media investment with ROAS that generates a positive return.
• Develop and execute the brand strategy for our target market alongside our fantastic agencies and our in-house creative team; resting in campaigns which shift spontaneous awareness and preference.
• Build team and business capability in marketing skills and frameworks.
• Mentor and develop a team of 27 and lead functional expertise in the following areas: Digital Marketing (SEM and SEO), Brand, Design, Media planning & sales and Campaign execution.

• 10+ years experience in eCommerce/retail industry
• 5+ years experience in marketing leadership role
• Commercially-minded with an innate understanding of consumers wants & needs
• Extensive campaign management or trading experience
• Strong team leadership skills
• In-depth understanding of performance marketing and SEO at scale
• Media planning / ATL campaign execution experience
• Strategic partnership development experience and strong relationship management skills
• Keen eye for design
• Good understanding of commercial metrics to drive a retail/ecommerce business
• Ability to make high quality decisions combining instinct and data
• Strong Excel skills and confident using multiple reporting systems

The right type of person for this role:

• You’re an excellent communicator with the ability to communicate recommendations to complex issues, simply.

• You’re an excellent strategist, a creative thinker, and commercially savvy.

• You’re able to demonstrate grounded experience across all aspects of marketing and customer-first thinking.

• You ruthlessly prioritise, will champion our values and are passionate about fostering a diverse and inclusive environment for your team and the business.

• You’re an empathic people leader and good listener, creating a safe learning environment for your team.

• Whilst you have grounded program management skills, you’re able to work within ambiguity.

• You’re motivated, energetic, and action-oriented who inspire others.

• You’re a pragmatic straight shooter that thrives in a fast-paced, dynamic environment

• You’re a hands-on operator for key initiatives, able to lead with strong individual contribution

• You have a strong desire to build something great, and thrive on overcoming the challenges to get there.

Additional Information

Come work with us!

• Team benefits: Staff discounts across most of our brands, hybrid working flexibility (WFH up to 2 days/week ), wellbeing leave, free carpark sharing options… to name a few
• Work within an agile team developing new exciting features in e-commerce, driving convenience for millions of kiwi shoppers
• Be a part of a supportive team, who are invested in the each other succeeding
• Be encouraged to grow and take on more responsibilities to improve and advance in your career path
• Access to professional learning and development platforms for continued personal development