TTC Group Hiring for Paid Social Media Manager at United States Full Time

Role: Paid Social Media Manager

Position: Permanent

Duration: 3 months – long term (upto 38 hours a week)

Manager Notes:

B2C energy & Ecommerce experience required.

META experience is a MUST

Build experience with these brands and consumer facing brands

Experience with different social platforms

Description:

A successful Paid Social Media Manager should be an effective communicator capable of working in a collaborative, client-facing environment. This role collaborates with Media Strategy and other disciplines to effectively activate paid social campaigns across Meta, TikTok, Reddit, LinkedIn, Snap, Pinterest, and more. The ideal candidate will have experience working across the paid social landscape and be a savvy subject matter expert on dynamic client-facing teams.

Role and Responsibilities

Drive business revenue and growth for BxA clients through paid social. Understand client goals and work to exceed KPIs through tactical strategies, campaign optimization, and analysis of campaign performance

End-to-end paid social campaign execution and strategy: Traffic, QA, launch, optimize, pace, and report on campaigns.

Define target audiences and segment audience lists

Stay current on platforms and proactively identify new client opportunities, such as A/B tests, variant tests, beta tests, etc.

Advise on best practices for creative ad executions and provide specs and guidance for creative partners

Define targeting and budgets based on pacing performance

Maintains budget pacing and quality assurance of all managed campaign activities; ensures the consistency of campaign targeting, measurement, ad copy, and audience design deliverables.

Build reports using Excel and PowerPoint, present findings to internal stakeholders and clients

Maintain knowledge of paid social media best practices acquire certifications for paid social platforms

Contributes to tactical thinking for project success that addresses business needs, user needs, and best practices

Participates in and contributes to discovery activities with oversight from Leads/Directors.​ Demonstrates the ability to turn discovery and other research findings into insights, cohesive tactical plans, and performance-based optimizations.​

Serves as a reliable, informed point of contact and works closely with other media team members to support developing and producing media plans, reports, and other deliverables.

​Articulately and confidently presents work to internal teams and clients.​​

Assist with other areas of digital marketing as required

Preferred Qualifications

Agency experience required

4-5 years experience working in, but not limited to, Meta Ads Manager, Linkedin Campaign Manager, TikTok Ads

3 years of experience independently managing digital media campaigns

3 years of experience managing independently managing campaign budgets

Familiarity with the digital media landscape, including but not limited to paid search, programmatic, CDPs, reporting, and analytics tools

Experience collaborating with both internal and external resources to develop strategies that meet department goals within budget and established timelines

Comfortable speaking and presenting to internal stakeholders and clients

Experience in diagnosing, isolating, and resolving complex issues and recommending and implementing strategies to resolve problems

Ability to perform business analysis and project management tasks

Comfortable working within project management tools like Jira, Monday, Asana, Smartsheet, etc.

Highly skilled in Excel