Assistant Manager, Influencer Marketing
New York, New York
As Manager of Influencer Marketing, you’ll manage the day-to-day strategy and campaign execution for Living Proof’s current and growing influencer marketing program. The ideal candidate will have proven experience identifying and engaging influencers, managing outreach programs, and creating engaging, brand worthy content. You should have a deep-rooted interest in beauty and lifestyle with the ability to thrive in a fast-paced culture.
WHAT YOU DO
Monitor brand mentions for talent discovery, building and maintaining new influencer relationships within various verticals and expanding influencer network
Support strategic paid/earned campaigns from negotiations to execution, ensuring messaging, content and timeline is aligned, collaborating with brand launch teams
Support influencer campaign ideas and concepts, collaborating with social media/content teams to develop 360 programing
Support micro-influencer and hairstylist programs, including outreach and identifying sampling/partnership opportunities on a launch and evergreen basis
Analyze and report the effectiveness of programs and competitive analysis for management
Track and maintain the influencer database to ensure it is up to date and optimized; own quarterly competitor analysis and recommendations for program optimization
Collaborate with social media leads to track and leverage influencer related content daily
Manage social media programming with influencers, including outreach and developing content around brand and business goals
Use platforms such as Creator IQ and Dash Hudson to report brand KPIs and optimize influencer retention strategies
WHAT YOU’LL GAIN
Help establish Living Proof’s fast-growing influencer marketing division
In-depth understanding of influencer marketing within a modern luxury brand
A holistic and cross-functional understanding of the luxury beauty industry beyond Influencer Marketing: from sales to product development to e-commerce, education to visual merchandising
A flexible career path within the company.
YOU’LL LOVE THIS JOB IF
You are extremely organized: You’re not overwhelmed by the thought of tackling multiple tasks at a time.
You are detail oriented: You appreciate the importance of having detailed and precise information.
You are a strong communicator: You are a people person and collaborate well with others.
You are agile: You adapt well to changing needs and priorities, and are able to pivot easily to achieve goals and deadlines.
You are passionate about beauty and influencers: You are eager to learn and absorb all things related to beauty and social media. No job is too small and you’re willing to take on larger projects.
3-4 years of beauty influencer marketing, talent relations and/or PR experience preferred
Established relationships with influencers, industry players and understanding of the digital beauty landscape
Must be an excellent communicator, natural networker, team player and highly organized
Must have a college degree
Knowledge of international influencers is a plus
Diversity is a core value at Living Proof. We are passionate about building and sustaining an inclusive and equitable working and learning environment for all employees. We believe every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design and deliver solutions
Feeders Pet Supply is currently hiring for a full-time or part-time Pet Care Store Associate to provide excellent customer service...Apply For This Job
Aerotek has an immediate opening for a CNC Machine Operator in Westfield! This is a 3rd shift opportunity that can...Apply For This Job
Description: A company that takes coils of flat steel and cuts it down to smaller coils. The company primarily supports...Apply For This Job
Germack Event Venue We strive to be the finest event and catering venue in South Florida by creating an experience...Apply For This Job
Overview Guidehouse is a leading global provider of consulting services to the public and commercial markets with broad capabilities in...Apply For This Job
Primary responsibilities for respiratory care delivered to the neonatal, pediatric, and adolescent patients. This includes but is not limited to...Apply For This Job