Versiti, Inc. Hiring for Manager Marketing Specialty Programs at Grand Rapids Full Time

POSITION SUMMARYUnder the direction of the Director Corporate Marketing, the Manager Specialty Programs Donor Marketing is an essential member of the marketing team providing a focus on strategic programs, execution, and guidance to engage and covert key donors and donor segments to support the needs of patients who require specialty and diverse units for effective and advanced treatments.This cross-functional leadership position leads and serves on internal and external committees and teams, and partners with the hospital development team to provide unique program and recruitment strategies aimed at acquiring and retaining high-value and unique donors to meet patient needs and organizational goals.***All new employees must obtain primary Covid-19 vaccination (single dose Johnson & Johnson or 2 dosages of Pfizer/Moderna) prior to start date. ***DUTIES AND RESPONSIBILITIES MAJOR RESPONSIBILITIESDonor Engagement: Creates and drives implementation of highly strategic programs that create engagement and conversion of key communities and donor segments; delivering marketing solutions, tools, and training:Develops and implements specialty segment program strategy including, but not limited to: O neg, Ro, emerging/temporary, diverse and multicultural donorsDeveloping & implementing specialty programs such as, but not exclusive to: Thank the donor, marketing automation, etc.Collecting and Reporting on VOC & Analytics in partnership with MIO and OpsRegular and frequent communication with stakeholdersAddress stakeholder concerns and issues in a professional and timely mannerMonitors supporting marketing programs regularly to evaluate the efficiency and effectivenessEvents and CampaignsLeads delivery and training on campaign solutions, tools, and promotional itemsPartners with Loyalty Program Manager to identify promotional items and integration into loyalty programsLeads specialty events management in partnership with stakeholdersCommunicationsPartners with peers in Corporate Marketing Team and gathers content for social to be shared as part of monthly communications including, but not limited to: photos, news, organizational information from partners, etc.Leads execution of CRM recruitment efforts including, but not limited to: mobile eblasts, cloud calls, texts messages as assigned to specified segmentsMaintains understanding and ability to leverage industry standard marketing and communications toolsLeads meetings with key stakeholders to educate and train on marketing effortsCross-Functional Collaboration:Actively collaborates and communicates with peers in Corporate Marketing, PR, Recruitment, and Contact Center to deliver solutionsReports on loyalty, campaign, and promotional programs resultsPartners with Hospital Development and Blood Operations teams to enable healthy patient supplyPartners with Loyalty manager on promotions and club alignmentCommunicates marketing campaigns and promotions with local stakeholders and leadersCoordinate timely fulfillment and delivery of projectsHR ManagementProvide work direction and guidance to staffProvide coaching and training to staff members to ensure that they are successful in their rolesMonitor and document staff performance, set goals in partnership with director, Versiti corporate marketing and segment leaders, and completes employee performance evaluations.Budget and Resource ManagementIdentify and analyze financial needs and develop operational and capital expense budgets that ensure cost-effective operationsAssists Director of Marketing in the preparation of the budgetEnsure that Versiti resources are used wiselyProcess paperwork including purchases orders and invoices in a timely manner. GENERAL DUTIESCoordinate approved marketing projects w