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Viatris Hiring for Head of Marketing, Mexico Job at Ciudad de México Full Time
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3842 Viatris Healthcare México S. de R.L. de C.V
At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.
Viatris empowers people worldwide to live healthier at every stage of life.
We do so via:
Access – Providing high quality trusted medicines regardless of geography or circumstance;
Leadership – Advancing sustainable operations and innovative solutions to improve patient health; and
Partnership – Leveraging our collective expertise to connect people to products and services.
Every day, we rise to the challenge to make a difference and here’s how the Director Marketing, Mexico role will make an impact:
Key responsibilities for this role include:
- Lead marketing team to plan, customize and execute portfolios strategies and actions, developing tactical plans to drive products growth and lifecycle management.
- Leverage both legacies portfolios and creating a new strong identity to Viatris Mexico.
- Guarantee new products launching excellence.
- Develop a strong marketing team, focused on sales and profit growth with a strong finance background.
- Influence and inspire the entire local organization to reach its goals.
- Tailor and execute brand and portfolio strategies to meet local market needs defining priorities by segment and stakeholder (e.g., messaging, publicity and promotion, brand-specific campaigns, commercial and marketing programs, multi-channel marketing, etc.).
- Allocate and execute in country portfolio/brand budget.
- Develop sales materials, execution of marketing strategy and portfolio POA.
- Manage the relationship with regulatory, medical & legal to guarantee a good implementation of the tactical portfolio plan.
- Forecast and track portfolio performance (sales and supply).
- Develops channel-specific approaches for key customer segments.
- Assess revenue potential for product portfolio and develop local market life-cycle strategies (i.e. line extension, new indications, license in and out opportunities).
- Influence development of country sales targets, OP plan.
- Identify and pursue business opportunities.
The minimum qualifications for this role are:
- Bachelor’s Degree in Business Administration, Marketing or aligned career and up to 10 years of experience in pharmaceutical industry required. MBA preferred. Related education and experience may be considered.
- Marketing experience in pharmaceutical industry, desirable sales experience as well.
- Track record of managing critical and complex projects within budget and timelines. Strong financial acumen.
- Strong oral and written communication skills including presentations and reports to senior executives and other groups.
- Must possess excellent analytical skills including the ability to quickly identify trends and business opportunities.
- Must possess organizational development and capability development skills.
- Highly collaborative; strong experience in building and managing highly effective functional areas, projects, and teams.
- High level of proficiency in Excel and Microsoft Office.
- Proficiency in speaking, comprehending, reading, and writing English is required.
At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.
Viatris is an Equal Opportunity Employer.
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