Company Overview
WarnerMedia is a powerful portfolio of iconic entertainment, news, and sports brands. We bring people, technology, and the world’s best storytellers together to drive culture and meaningful connection. We believe the enduring power of stories can open our eyes to the world, to each other, and to new and different perspectives.
Join us. Shape your story here.
The Job
The Associate Performance Marketing will implement the paid media strategy for Video, Display, Mobile, Audio, Connected TV, etc. across the acquisition campaigns to drive quality subscribers and revenue generation. In this role, the Associate Performance will execute campaigns across paid media platforms including campaign creation, forecasting, budgeting and pacing, testing and optimization. This is a highly collaborative role that will partner across multiple groups within HBO Max Latam.
The Daily
Implement lower funnel campaign strategy and driving in-platform execution across all Paid Media partners (Google, Amazon, Spotify, Teads, In-App/Mobile partners, etc.)
Analyze performance to make optimization recommendations of campaigns and ideate test strategies to inform future decisions.
Assist with all executional aspects of the performance campaign processes; tagging recommendations; console setup; delivery management (pacing, budget, spend); analysis and reporting.
Ensure proper execution of performance campaigns and work with Creative Services to request, test, and optimize existing assets based on media insights.
Support on the execution of A/B tests to drive incremental improvements across all KPIs
Generate supporting documentation for post-campaign presentations and provide insights to horizontal teams
Work closely with media partners, agencies, and horizontal teams to identify opportunities; understand their best practices and recommendations for the improvement of paid social at HBO Max.
The Essentials
Bachelor’s degree required
4+ years of experience in Display, Search, Paid Social, and/or Mobile programmatic media buying.
2+ years of experience in Performance campaigns (ecommerce, lower funnel, remarketing, etc.)
Demonstrable knowledge of display/social/video advertising, desire but not limitative in programmatic, real-time bidding, DSP platforms, attribution models, and associated technologies.
Strategic, tactical, and digital marketing expertise with a mix of paid media partners.
A strong passion for problem solving and innovation.
Strong aptitude for numerical detail and analysis.
Advanced Excel/Sheets skills are essential, Macros & SQL capabilities are a plus.
Experience working in a highly fast-paced environment, being accountable and learning from mistakes.
Fluency in English and Spanish is required.
The Perks
Exclusive WarnerMedia events and advance screenings
Paid time off every year to volunteer
Access to well-being tools, resources, and freebies
Access to in-house learning and development resources
Part of the WarnerMedia family of powerhouse brands
The Perks
Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
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