The Digital Marketing Specialist – Marketing Automation will be a vital part of our Marketing Operations team and support the Marketing team through reporting, strategy and ongoing maintenance of marketing automation systems. This role provides the opportunity to contribute recommendations for efficiency improvements in marketing systems and processes and to collaborate cross-functionally on building and implementing these solutions.
Essential Duties and Responsibilities:
Responsible for maintaining and improving marketing automation processes, proactively researching, and implementing the latest best practices, strategies, and industry standards for effectively running campaigns
Responsible for digital marketing program development and execution, including audience segmentation, testing and deployment, and continual optimization
Support ongoing integration efforts with CRM systems and assist in the integration of additional platforms into the marketing automation technology stack
Plan and perform A/B testing to identify and implement enhancements that improve key performance metrics such as conversion rates, cost per conversion, program/campaign ROI, and sales growth
Applying compliance and legal requirements (CAN-SPAM, GDPR, CCPA, data security, branding, etc.) to Pardot; defining user roles and developing guidance to support the compliance
Conduct troubleshooting, leveraging available resources for tracing down and removing technical issue
Provide reporting and analytics in Pardot, develop a marketing performance framework
Day to day user support for Marketing teams; monitoring and responding to requests where needed
Job Qualifications and Experience:
Education: Bachelor’s degree or equivalent
Experience:
3-5 years of experience in a marketing automation or similar role
Experience with marketing automation software such as Pardot, Marketo, Eloqua or Mailchimp (Pardot experience is preferable)
Extensive experience with Google Marketing Suite (Analytics, Data Studio, Google Ads, Search Console)
Experience with Facebook Business Tools
Experience with CRM tools such as Microsoft Dynamics, Salesforce, or Hubspot (Salesforce experience is preferable)
Data analysis, analytics and reporting capabilities including advanced knowledge of Excel formulas and data manipulation
EQUAL EMPLOYMENT OPPORTUNITY
Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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