Wondr Health Hiring for Marketing Analyst at Hartford, Connecticut Full Time

COMPANY OVERVIEW :

Wondr Health is the proven leader in digital behavior transformation. Leveraging over 15 years of behavior change experience and partnership with health plans and employers, Wondr Health delivers interrelated, personalized, skill-building programs for full-spectrum weight management, mindfulness and movement that improve the physical and emotional health of participants. Powered by data-driven engagement expertise and personalized programming, and supported by expert content and coaching, the company’s flexible and scalable solutions engage populations, improve quality of life and health outcomes, and prevent and reduce the cost of chronic health conditions. To learn more, visit www.wondrhealth.com .

PURPOSE :

The Marketing Analyst will support Wondr Health B2B2C Marketing by determining ways to build our B2B marketing leads, and identifying B2C audiences, strategies, and tactics to maximize participant enrollment and engagement. This role is responsible for: marketing data, analytics and insight and marketing performance reporting. The successful candidate will be a curious, collaborative, innovative, and tech-savvy marketing partner who excels at elevating marketing and business performance with data analysis and insight.

This role is critical for growth and revenue functions of the company including new sales, participant acquisition and enrollment, and participant engagement and retention. This role will ensure effective spending of our marketing budget.

ESSENTIAL FUNCTIONS :

Responsibilities: What You will Do

1. Data strategy

2. Develop and execute a data strategy to collect, organize , and analyze B2B and B2C Marketing data effectively, ensuring data accuracy and completeness.

3. Clean and transform data for effective and accurate analysis .

4. Manage data augmentation effort , including Tagging managed in Google Tag Manager, VWO, or any other tool used for web-tracking.

5. Establish marketing attribution methodology and multi-touch attribution fo r B2B and B2C tactics.

6. Data analysis

7. Conduct advanced data analysis to identify trends .

8. Evaluate Marketing campaign performance and identify opportunities to optimize for improved performance and ROI; identify most profitable tactics, channels, and audience segments.

9. Run A/B and multi variate test s for email, SMS, other campaigns, and landing pages to optimize performance.

10. Performance tracking and reporting

11. Identify business intelligence requirements and translate them into clear, actionable reports, dashboards, and visualizations.

12. Establish marketing performance benchmarks; regularly track and anal yze performance metrics; manage marketing forecasting and prediction models.

13. Create, maintain, and distribute reports and visual, interactive dashboards that provide action-oriented insights to Marketing, Sales , Client, Product and Operations teams and track progress against Marketing KPIs and corporate goals.

14. Audience segmentation

15. Coll a borate to define target audiences and their behavi ors.

16. Utilize audience segmentation and profiling to tailor B2B Marketing strategies and improve targeting.

17. Define participant/prospective participant segmentation and personalization criteria to improve adoption and engagement.

18. Competitor analysis

19. Stay informed about industry trends and competitor’s strategies , providing recommendations for compet itive advantage.

20. Collect and analyze data on consumer behavior, marketing trends, and marketing benchmarks to inform marketing strategies and tactics.

21. Marketing analytics center of excellence

22. Ensure marketing analytics innovation and best practices.

23. Research and implement new tools to improve marketing effectiveness and efficiency.

24. Collaborate with IT to maintain marketing analytics software and integrations.

QUALIFICATIONS :

Education: Bachelor of Science (B.S.), Bachelor of Arts (BA), or equivalent degree; with specialization in business analytics, data analytics, marketing, or relevant field.

Experience: Five years marketing analytics experience including experience with SEM/SEO, website analytics and marketing campaigns.

Technical Requirements:

• Proficient in Google Analytics and Google Tag Manager.

• Expertise in marketing automation, CRM, and CDP platforms including – Salesforce Marketing Cloud, HubSpot, Salesforce, Hightouch and SQL/data base queries.

• Experience with business analytics and data visualization platforms, PowerBI preferred.

Requirements: Skills

• Results driven.

• Customer orientation

• Analysis and insight

• Data manipulation and statistical modeling

• Tech savvy-ness

• Data-driven decision making

• Project management

• Cross-functional collaboration

• Marketing and communication strategy

• Overall business acumen

• Written and verbal communication skills

Delight us even more:

• Experience with B2C and B2B marketing teams

• Experience in health, technology, or related industry

• Automation and AI experience

GENERAL WORKING CONDITIONS:

General office working conditions can be remote work from home or in the office. Each department head determines if position is work from home or hybrid meaning works from home and in the office as needed. Work schedules vary. When working in the office pod workstation area has little or no privacy. Involves extended periods of sitting at a workstation performing computer duties. Constant flow of interruptions by personnel, visitors to the area and telephone calls. Private workstations are available as needed. Certain positions are assigned to an office.

DISCLAIMER

This description is intended to be sufficient merely to identify the classification and be illustrative of the duties that may be assigned. It should not be interpreted to describe all the duties an employee assigned to this classification may be required to perform.

Wondr Health is an equal opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. All employment is decided based on qualifications, merit, and business need. Wondr Health also participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.