Acxiom LLC Hiring for Senior Campaign Strategist at Dover, Delaware Full Time

The Digital Campaign Manager (DCM) supports their client in managing the complexity of planning, executing and measuring their digital marketing campaigns. The candidate must possess a knowledge of Acxiom processes for the products they support and of the processes and requirements of partners where required. The DCM oversees the daily operation of campaigns and the teams that support them, acting as the quarterback to ensure the timely and quality delivery of digital solutions including, for example, online display advertising, addressable television advertising, and closed-loop campaign measurement. The DCM is the primary coordination point across internal cross-functional teams. DCMs work directly with client and partner contacts on campaigns, under the overall direction of the client and/or the client’s internal account management teams.

What you will do:

The Digital Campaign Manager (DCM) manages Acxiom’s delivery of services in support of digital marketing campaigns. Digital campaigns typically involve ingestion, transformation and delivery of data files from and/or to clients and partners for use in targeting and measurement. A DCM is the primary owner of the end-to-end campaign process used to support a digital campaign. Typically, a campaign process involves several steps:

• Establish a campaign plan, including goals, timelines, deliverables and responsibilities

• Assign responsibilities to participants

• Coordinate completion of tasks and handoffs

• Perform quality control to ensure inputs, intermediate products, and end products meet campaign requirements

• Resolve issues in timing, quality, performance, etc. and escalate as necessary

What you will need:

• Bachelor’s degree and/or professional certification and a minimum of 5 years of relevant experience

• Strong email acquisition strategy background

• Marketing background who can evaluate marketing budget to define audiences and results

• Ensure client’s investment is fully utilized for a maximum ROI

Provide AT&T with recommendations for a better ROI

• Take campaign results and make recommendations:

Explain what is and is not working

Recommend new reports / different things to measure

Recommend new tactics or strategies

Increase in client results (clicks, opens, orders, etc.)

Trend analysis, month-over-month performance, segment analysis

• Strategic Planning:

Identify problems

Uncover insights

Proposing solutions

• Facilitation:

Provide strategic feedback

Lead discussions to inspire strong campaign ideas

• Aggregate program performance metrics with actionable insights and recommendations to improve future performance.

• Understand the various influences on campaign performance / impact of other marketing strategies

• Define new ways to measure outcomes for existing solutions and assisting the client by providing fact-based metrics to support decisions

• Story-telling skills:

Pull out insights from reporting / analysis and present “story” in an effective and organized fashion. Craft and present points-of-view in the form compelling stories/presentations all while translating high-level thinking into actionable steps/strategic stories and points of view

Tracking customer journey from acquisition email, to opt-in prospect to customer

• In communication with clients with updates on campaign, progress, goals, and strategy.

• Stay up to date with the latest digital marketing trends and best practices

• Participate in meetings on campaign objectives, strategic planning and performance outcomes

What will set you apart:

• LiveRamp Connect Experience

• Digital Marketing Experience

Primary Location City/State:

Homebased – Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person’s race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https:////www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .

Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected] .

We are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we’ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.

We’re one of the marketing industry’s most experienced, respected and forward-thinking leaders. For nearly fifty years, we’ve helped the world’s best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.

Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you’re an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.

At Acxiom, our values begin with our associates, who are the single most important driver of our success. We’re looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise – to our clients and to our associates – and define our company culture.

If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049.

We highly recommend you create an account to monitor your resume submissions. Click on the Sign In link above to create an account or sign up at the end of your application.

Interested in Acxiom? Learn about our Equal Opportunities, job postings, and more:

About Us (https://www.acxiom.com/about-us/)

Follow Us on Twitter

Find Us on Facebook (http://www.facebook.com/AcxiomRecruiting)

Careers Page

LinkedIn (http://www.linkedin.com/company/acxiom)

Internal applicants need to apply for open positions through their Workday account. Please log into Workday and use the Find Jobs report to search for and apply for positions posted internally. For questions, please contact the recruiter listed on the job posting.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https://www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .

Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected] .

Attention Mexico Applicants: Please see our Privacy Policy notice here (https://www.acxiom.com/wp-content/uploads/2023/07/ACXIOM_MX_AVISO_DE_PRIVACIDAD_EMPLEADOS_Privacy_Notice_Workday.pdf) .