GoodLife Fitness Hiring For Director of Digital Marketing – Remote in Canada at Canada Full Time

Position Description

DIRECTOR OF DIGITAL MARKETING

Who is a Director of Digital Marketing?

GoodLife’s Director, Digital Marketing is responsible for all digital strategies, channel strategies and leadership across all digital marketing initiatives including organic channels, content pillars and planning along with paid digital media. The Director is responsible in collaborating with operating teams and categories to develop and execute (with the help of the digital marketing team) all campaigns strategically and successfully. Oversight includes the amplification of content and promotions across digital channels, specifically all active social media channels. This role ensures strategic alignment and category alignment on digital plans, developing appropriate lead generation across digital channel and optimizing ROAS.

What will you be doing?

• Develop digital marketing strategy across all channels and mediums based on brand identity model and category priorities and plans
• Defines (with VP of Marketing) the definition of GoodLife’s digital marketing strategy.
• Responsible for the leading the team to develop and deliver digital and email marketing strategy for GoodLife Fitness
• Oversees the execution of digital marketing and email campaigns to ensure their success through KPI’s, timeline, budget and scope while
• meeting business and marketing objectives. This includes social media, email marketing and content marketing
• Responsible for the planning, execution and ongoing optimization of social, email, content marketing and digital media channels, while continuing to test new growth channels to optimize performance
• Manages team to maintain and update social media and email channel strategies;
• Shares implications from social/digital insights and learnings to develop and continuous cycle
• Collaborate with media team on overall media strategy with a digital lens
• Oversee the planning and execution of all social media content that is planned for both always-on brand marketing and activation marketing support.
• Manages direct reports and the people requirements of the Team using provided tools and resources to ensure the successful execution of all key responsibilities and tasks, retention of great talent, and high Associate engagement.
• Facilitates recruitment of direct reports alongside the Talent Acquisition Department to ensure adequate resourcing based on approved Team budget.
• Leads the onboarding, coaching, learning, development, and performance management of all direct reports to ensure a positive and safe working experience.
• Fosters collaboration among teams and facilitates brainstorms, think tanks and ideation sessions that drive creativity, innovation and idea generation
• Actively collaborate and strategize cross-functionally to ensure alignment and efficiency in digital marketing efforts.
• Work collaboratively with marketing team and category teams to develop integrated marketing campaigns and category campaigns
• Work with legal, PR, MED, and all operating business units to provide expertise and insights on best practices.
• Educate the organization ongoing on digital execution, campaign results and learnings

Do you have what it takes?

• Bachelor’s degree
• 7+ years relevant experience
• Management experience;
• Strong knowledge of major social media platforms, both paid and organic (Facebook, Instagram, Twitter)
• Understanding of Microsoft Office: Word, Excel, PowerPoint, Outlook etc.

What’s in it for you

• Ongoing training and development to ensure a long and successful career path
• Career advancement opportunities
• Competitive Total Rewards Package
• FREE Fitness membership
• Fun and energetic atmosphere to come to every day!

At GoodLife Fitness, we are committed to fostering an inclusive, accessible environment, where all employees and members feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. We are committed to meeting the accessibility needs of persons with disabilities in a manner that respects their dignity and that is equitable. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.