WHAT YOU BRING
Bachelors degree or equivalent combination of relevant education, experience and training
Creativity and passion for the consumer; Authentic relationships with external partners in Street Culture
Ability to organize and operate qualitative insight gathering, i.e. focus groups, product engagements with external partners and external agencies
Strong analytical skills; Ability to translate qualitative and quantitative insights into strategic opportunities and insight driven strategies
Experience monitoring and understanding trends, and applying that understanding to your work; Shown ability to foresee, understand, analyze, and successfully communicate on culture and cultural shifts (Micro and Macro)
Outstanding communication, presentation and visualization skills
Proven operational excellence; Attention to detail, timelines and experience managing budgets
WHO WE ARE LOOKING FOR
Over the last decades Nike has helped define Street Culture with the most innovative product, the most relevant partnerships, authentic experiences and a dedication to a healthy marketplace.
The Director of NBHD+SNKRS Ecosystem & Insights will help us chart the next 10 years, crafting an experience for our consumer that is still reverent of the past, while establishing a culture that is inclusive, fair, and builds space for the unexpected in both footwear and apparel!
This position will create and manage a Listening Model for the Nike Brand in the NBHD and SNKRS space, while collaborating with External partners, Marketplace partners, Catalyst Brand Management, Consumer Creation and Brand Marketing. We need someone to come with seasonal insights that drive our decision making across all teams building product, selecting external partners and creating experiences for Street Culture!
This Director will also partner with Men’s and Women’s Insights counterparts to ensure appropriate insights influence the entire brand seamlessly.
WHAT YOU WILL WORK ON
The person in this role will drive one multidisciplinary vision for how insights will drive decision making for in the NBHD+SNKRS ecosystem, integrating inputs from Collaborators, Athletes, and Retail/Community Partners, and ensuring Nike and Jordan partnership.
You will lead process alignment across global and geography teammates gathering insights for NBHD+SNKRS, i.e. Quarterly ‘Consumer’ Reviews, SNKRS APP Polling, External Product Engagements, Daily/Weekly Reporting
The right candidate will partner with Product, Merchandising and Marketplace teams to ensure insights match the cadence on seasonal product line planning, briefing and key product journeys across footwear, apparel and accessories.
Shaping an ecosystem of industry-leading insights partners for Street Culture, external to Nike and spanning multiple facets of culture is a key component of this role.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.
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