Pearson Hiring for Go to Market Analyst at Dover, Delaware Full Time

Go to Market Analyst – ( 2110280 )

Description

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better.

The Go to Market Analyst supports the Vice President, Product Marketing with analyses that support Pearson’s 6-12 month go to market prioritization & planning activities as well as reporting that helps assess the outcomes of Pearson’s go to market plans.

The Go to Market Analyst works closely with stakeholders across Pearson product, go to market, operations and finance teams to develop analyses using sales, financial, product, opportunity, and market data that create insights to inform senior-level go to market prioritization & planning. The Go to Market Analyst also develops and maintains a set of management reports that provide the VP, Product Marketing and Higher Education Senior Leadership team with data and insights into Pearson’s performance vs. the go to market priorities and plan.

The Go to Market Analyst also supports opportunity analysis and identification at the discipline, account, program, and adoption levels. The Go to Market Analyst partners with the Product Marketing VP and Directors of Marketing to develop opportunity analyses to support data-driven product marketing activity & sales campaigns. The Go to Market Analyst supports Sales VPs and Product Marketing Directors of Marketing with defining requirements for new and enhanced opportunity and sales reporting developed by finance and operations teams.

1. Partner closely with finance, operations, product, sales, and marketing teams to leverage existing analyses and identify “single source of truth” data to inform prioritization, planning, and reporting analyses

2. Synthesize sales, financial, product, opportunity, and market data to develop analyses that demonstrate which accounts, customers, disciplines, and/or products represent Pearson Higher Ed’s highest ROI opportunities over the next 6-12 months

3. Support VP, Product Marketing and Higher Ed Senior Leadership team with the development of plans and measurements for ROI analyses for resource allocation across go to market teams

4. Work closely with operations & finance to develop a set of management reports that track performance of OKRs vs. go to market priorities and plans

5. Partner with the Product Marketing VP and Directors of Marketing to develop, maintain, and track opportunity analyses that support data-driven product marketing activity & sales campaigns

6. Support Sales VPs and Product Marketing Directors of Marketing with defining requirements for new and enhanced opportunity and sales reporting to be developed by finance and operations teams

7. Rapidly develop ROI analyses of potential new business models to enable timely and agile data-driven innovation

8. Establish measurements for new offer/business model pilots, track results, and develop & present analyses to VP, Product Marketing & Higher Ed Senior Leadership team

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

Essential Qualifications

• An undergraduate Bachelor’s degree is required, an advanced degree is preferred

• 5 years of demonstrated successful business analysis experience

• 3 years of direct experience with course materials business models (faculty adoption, institutional, and/or D2C) in a publishing or ed tech company

• Demonstrated expertise using Microsoft Excel and Tableau to analyze data and prepare visual analyses required

• Proficiency with the MS Office suite

• Experience with Salesforce CRM and SQL databases preferred

Essential Skills & Attributes

• A deep understanding of the higher education course materials market, business models (adoption, institutional, direst to student) and ways of working across product, go to market and operations teams

• A highly analytical mindset and the ability to understand & synthesize data from multiple sources to develop meaningful original insights

• Strong project management skills and the ability to balance multiple complex projects at the same time and see them through to a successful conclusion

• Excellent collaboration skills and the ability to develop trusting “win-win” relationships that enable leadership through influence

• Strong written and verbal presentation skills and the ability to tell a clear and compelling story using data

• A strong team player that makes the people around them better

Primary Location : US-RE-Remote

Work Locations :

US-Remote

Remote

Job : Marketing

Organization : North America

Employee Status : Regular Employee

Job Type : Standard

Job Level : Individual Contributor

Shift : Day Job

Travel : Yes, 25 % of the Time

Job Posting : Aug 2, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2110280