Company Description
At Publicis Collective, it is our mission to deliver Better Outcomes For All.
That means delivering exceptional results and performance for our clients, for their customers and for our teams. A competitive advantage we have in this space is our unique structure with four consolidated and integrated COE’s, a powerful and data-rich Operating System, and our deep relationships across teams and Publicis Groupe via our Power of One models.
We are driven by our values to Be Experts, Be Curious, Be Open & Be Bold.
We live at the intersection of technology, digital, creative, CRM, analytics, and media. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what is possible for our clients. We combine industry expertise, top-tier talent, and unique, scalable solutions to deliver more valuable customer experiences and tangible business results.
Job Description
The role of the Senior Associate is to be the day-to-day steward of media communication for assigned brands, including accurate budget control and flow of digital media activity. You will be required to develop and maintain a strong knowledge of the client’s business and apply online media understanding accordingly to help deliver against the client’s needs/objectives. You will work closely with the Managers in the development and communication of all media recommendations. You will also be responsible for management, oversight, and priority setting for respective Associates. Our team is energetic, fun, and collaborative. We work on the corporate differentiation/branding part of the account. We are committed to developing good work and enjoy our jobs and team.
Role Objectives:
· Assist the manager in the development of digital media plan options and recommendations.
· Maintain accurate budget control and flow of media activity and update client on the timeline/consistent basis
· Demonstrate a strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
· Demonstrate proficiency with systems/tools (MRI, Media Tools, ComScore)
· Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven digital media recommendations
· Establish collaborative, productive working relationships with partner agencies (where/when applicable), helping create a seamless communication process.
· Demonstrate creativity and agility when problem-solving.
· Delivering POVs/position papers on key client issues and/or client opportunities
· Prepare media authorizations per approved plans/project requests
Qualifications
· 1+ years of Media Planning experience, Media Tools knowledge is a must
· Familiarity with Competitive systems (AdViews/Kantar)
· Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.)
· strong proficiency in Excel
· Strong communication and presentation skills, professional, with strong teamwork skills
· Curious and motivated, solution-oriented problem solver
· Adept at time management and handling shifting priorities
Additional Information
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