Shift Collab is one of Canada’s largest therapy practices, operating virtually to support Canadians from coast-to-coast. We believe therapy should feel good and we are on a mission to #maketherapynormal by providing mental healthcare that’s relevant, actionable, and accessible. Founded in 2017, we’re a family-owned business that’s gone from a small clinic to nearly 100 brilliant teammates nationally — and we’re just getting started.
We’re hiring a Community Manager
We are looking for a Community Manager to join our small but mighty marketing team. This role comes at an exciting time for us. After a year in the works, we are about to launch our new brand and are looking for the right Community Manager to live and breathe everything Shift and amplify who we are, what we stand for, and how we support our clients.
As our Community Manager, you’ll be responsible for building brand presence and trust with our community through content ideas, writing, design, engagement, and events. Basically, you’ll bring Shift’s brand and values to life online everyday and through curated in-person events. .
Sounds interesting, right? Read on…
Who you are
– A go-getter: You work methodically, are a natural multi-tasker and get excited about connection and engagement. You’re the kind of person that replies quickly to texts from friends and is on top of your friends’ birthdays and anniversaries. You understand that building rapport online means frequent, consistent posting and authentic engagement.
– A connector: You understand membership communities and the inner workings of what KPIs matter, how to grow healthy and engaged online communities, and you stay on top of trends in the industry. Growing a mailing list or social following is just as important to you as creating beautiful content and working with data behind the scenes, as is going above and beyond to wow our clients.
– A lover of details: You value order and clarity in your life. When things feel like they’re beginning to spin, you’re the kind of person that slows down and goes back to the project at hand. You keep meticulous to-do lists, consistently track progress, proactively flag challenges, believe in the importance of documentation, use data to make better decisions, and plan ahead by nature.
– A trusted peer: You are the person your friends go to when they need to be heard or seek input. You can switch modes from being empathetic to exercising radical candour. You value your relationships and pride yourself on your connection with your family, friendships, and professional network.
– A fanatical learner. You stay current on the trends that are shaping the marketing of B2C businesses. You are a maximizer, looking for more effectiveness through iteration. You are confident in your curiosity, and see it as your secret weapon. You are engaged in the marketing industry through a mix of professional development, associations, and your peers in the same industry.
– A discerning consumer. You are someone who is thoughtful about the purchases you make, whether for personal care, clothing, or services. You invest in quality items that last or stand apart from the rest. You are compelled by the story of the brands you align with.
– An affinity for therapy: Whether through your own experience or that of a loved one, you deeply understand the power of therapy — especially in today’s world. You are fascinated by our minds, our needs, and how we navigate everyday life. You can take this personal insight and use it as a compass to make decisions. You care deeply about diversity, equity and inclusion and are keen to make the wellness industry more equitable.
What you’ll be doing
– Managing our social media channels, engaging with audiences to grow our brand awareness and loyalty
– Engage with community members, aligned brands and partners and reply in a timely matter in a way that is thoughtful, valuable and makes every person feel cared for and valued
– Creating, designing, writing, and posting social, written, and video content to grow our following among our target audience
– Editing and publishing long-form written content such as guides, blogs, and our bi-weekly newsletter that goes out to 10,000 engaged readers
– Plan and host online and in-person events designed to cultivate community engagement, whether it’s a private event for our community in downtown Toronto, a virtual workshop for lead acquisition, or a series of Instagram Lives during awareness weeks
– Managing several Facebook Groups and private communities, ensuring that we’re encouraging engagement and participation while enforcing community guidelines
– Collaborate with our therapists to help them hone their marketing assets, photos and videos, and amplify the personality and expertise of our therapists
– Foster a strong relationsips with influencers, partners, and organizations across our social channels to stay stay relevant and provide value
– Track, measure, and report key trends and conversations including emerging topics, competitive activity, industry news, and other topics, across all platforms
– Plan and implement social media strategies and audits to further our digital presence including engaging texts, videos, photos, giveaways, partnerships, and more
What you’ll bring to the table
– A minimum of 3+ years of full-time experience as a Community Manager or Social Media Manager
– Socially savvy, with community management experience on key platforms such as Instagram, TikTok, LinkedIn, Twitter, and Facebook for growing B2C brands
– Strong customer service skills including active listening, problem-solving, addressing concerns and conflicts, demonstrating authentic connections and maintaining productive partnerships with clients
– High proficiency in using and managing content and editorial calendars
– Significant experience with social scheduling and engagement platforms like Loomly, Later, or Hootsuite
– Strong design skills in Canva matched with an eye for typography and design
– Excellent written communication skills with the ability to adapt to different brand voices, styles, and tones
– Experience in planning and managing online and in-person live events
– Ability to identify and track relevant community metrics including engagement benchmarks, growth, paid and organic traffic and more
– Relationship building including with influencers, media, industry professionals, consumers, potential customers, and other brands
– Experience using Webflow, Google Workspace, ClickUp, and HubSpot is a big asset
Role requirements
– While this position is virtual-first since in-person events and meetings will happen in Toronto, you must live within the GTHA or nearby.
– This position requires focused periods at your home workstation. Candidates must demonstrate excellent attention to detail and the ability to consistently follow through on focused tasks.
– This is a fast-paced working environment. Candidates must have the ability to multitask, oversee competing priorities, and triage accordingly.
– We need this role filled as quickly as possible, so ideally you can begin onboarding within a month or less.
Compensation and perks
– You’ll get a great salary, a supportive work environment with dedicated people, plenty of room to grow, excellent supervision, training opportunities, and be part of a larger team with a big vision.
– You’ll get individual health benefits after 90 days, a solid vacation package, and your birthday off.
– You’ll get to know our staff and therapists, building lasting relationships through our virtual and in-person events as well as our collaborative work style.
– We strive for a culture of learning, and actively support our staff member’s continued professional development by offering on-the-job training and the opportunity to learn new skills.
Application process
– First, submit your application to our careers portal (shiftcollab.applytojobs.ca). This should include an engaging cover letter specifically for us and a copy of your resume with a link to your LinkedIn profile. Let your personality shine!
– Second, we’ll set up brief initial, brief interviews with selected candidates, and then more detailed interviews paired with an assignment for those that are the right fit with members of our leadership team.
– Third, we’ll then speak to three professional references and one personal reference.
– Fourth, we’ll then make an offer and confirm all the details with you!
Our hiring philosophy
Our organization is deeply committed to employment equity and diversity in the workplace. We wholeheartedly welcome applications from women, members of racialized groups, visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity, or gender expression. We are also committed to ensuring that each individual will have genuine, open, and unhindered access to employment opportunities within our company. Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please let us know.
Due to regulations and ethical obligations, we are unable to consider the applications of past or current clients of Shift.
Please note that while we really appreciate your time and effort in submitting an application to us, we’re only able to respond to you if we see a potential fit. If you’re really into who we are and what we do but it doesn’t work out this time, we hope you’ll try again in the future.
Job Type: Full-time
Salary: $50,000.00-$60,000.00 per year
Benefits:
Schedule:
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