University of the Arts London Hiring for Student Recruitment Marketing Executive (Online) Job at Holborn, England , UK Full Time

Working within UAL’s Student Marketing, Recruitment and Admissions department you will support the University in realising its student recruitment targets for online courses by reaching quality prospective students in both domestic and international markets. You will advocate a first-class student journey from awareness, through to enquiry, application, and enrolment.

You will have an understanding of current digital media, marketing channels, and tracking technologies, and an ability to innovate in the creation of multi-channel marketing campaigns.

Working directly with the Student Recruitment Marketing Manager (Online), you will use audience insights to continually develop and produce more effective and engaging multichannel student marketing campaigns for online courses.

You will support on the planning, implementation and evaluation of marketing campaigns for courses at pre-degree, undergraduate and postgraduate level, delivered both flexibly and online.

Working closely with the Student Recruitment Content team, you will ensure that course pages are optimised for student journey and application.

University of the Arts London offers an extensive range of courses in art, design, fashion, communication and performing arts. Our graduates go on to work in and shape the creative industries worldwide. University of the Arts London is the world’s second University for Art and Design in the QS World University Rankings® 2022.

The University has a world-class reputation and is made up of 6 equally renowned Colleges: Camberwell College of Arts, Central Saint Martins, Chelsea College of Arts, London College of Communication, London College of Fashion and Wimbledon College of Arts.

UAL provides transformative education and world-leading research and enterprise. The combination of a varied student group, cutting-edge research and highly-experienced staff creates a unique learning experience for students at the University.

We are at the centre of public debate for the future of arts, design, fashion and communication and provide an inspirational environment for students, staff and wider communities.

You will be educated to degree level or equivalent in an appropriate discipline.

You will have substantial experience of working in a marketing position that has required a knowledge of both traditional and digital marketing principles and techniques.

You will have proven experience of delivering marketing campaigns for direct customer acquisition.

You will have experience of creating marketing collateral and content assets (both in print and digital formats) that support marketing acquisition campaigns.

You will have the ability to monitor, interpret and report on data and metrics for marketing campaign evaluation.

You will have an understanding of digital marketing, market research, CRM, Content Management Systems (CMS) and Search Engine Optimisation (SEO).

If you have any queries about this role or need any reasonable adjustments for your application, please contact Leila Farrance, Resourcing Adviser via email [email protected]