Xellia Hiring for Manager, Digital Marketing – 10688-2352 at Chicago, Illinois Full Time

This job was posted by https://illinoisjoblink.illinois.gov : For more
information, please see:
https://illinoisjoblink.illinois.gov/jobs/11118477 The Digital Marketing
Manager will be a key member of the US commercial team. This person
oversees Xellia’s digital marketing campaigns, promotional pieces and
review, convention, presence and coordination, global brand alignment,
and the measuring and KPIs to inform ROI. They will also be involved in
new product launches and partnering closely with the inside sales
organization to ensure optimal customer impact.

Key Responsibilities:

• Partner with Inside Sales to successfully implement and support
  Go-To-Market activities for new product launches by enhancing the
  sales strategy and driving customer engagement
• Responsible for developing, implementing, and managing marketing
  campaigns and promotional pieces that promote Xellia and its
  products.
• Plays a significant role in enhancing brand awareness within the
  digital space, driving website traffic, and acquiring
  leads/customers, including web, SEO/SEM, email, social media, and
  advertising.
• Identifies and evaluates new digital technologies and uses web
  analytics tools to measure site traffic to optimize better marketing
  campaigns, email marketing, social media, and display and search
  advertising.
• Measures the performance analytics of campaigns, identifies and
  tests new digital platforms and tools, and uses web analytics tools
  to monitor site traffic. Tracks consumers’ purchase behavior.

Multichannel Marketing

• Supporting the marketing strategy in line with company objectives.
• Co-coordinating marketing campaigns/conventions with sales
  activities.
• Creation and publication of all marketing material in line with
  marketing plans.
• Supportive responsibility for brand management and corporate
  identity alignment
• Preparing digital, tradeshow, and print marketing campaigns.
• Monitor and report on the effectiveness of marketing communications
  (print, convention, and digital).
• Creating a wide range of different marketing materials.
• Working closely with design and assisting with new product launches.
• Maintain effective internal communications to ensure that all
  relevant company functions are kept informed of marketing
  objectives.
• Analyzing potential strategic partner relationships for company
  marketing.
• Managing the commercial council of HCP’s for message testing and
  polling, including reporting for Sunshine Act purposes

Digital Marketing / Communications

• Plan and execute all digital marketing, including SEO, email, social
  media (LinkedIn), and display advertising campaigns
• Design, build and maintain company media presence
• Measure and report the performance of all digital marketing
  campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance
  based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to optimize functional support and
  customer user experience
• Utilize strong analytical ability to evaluate end-to-end customer
  experience across multiple channels and customer touchpoints
• Evaluate emerging technologies. Provide thought leadership and
  perspective for adoption where appropriate

Promoting / Advertisting

• Working closely with the VP of Marketing to devise a web content
  strategy that aligns with the company’s broader goals.
• Keeping up to date with industry best practices and monitoring
  competitor website content activities.
• Repurposing content for different mediums, including social media
  and video.
• Updating all sections of the website, including homepage and all
  other categories.
• Own the MLRB approval process to gat keep promotional material and
  its accessibility to the sales team

Branding

• Supporting brand strategy and ensuring NA Marketing activities align
  with the ethos /goals of the brand.
• Enduring brand message that increases sales, brand loyalty and
  improves market share.
• Enhancing cross-functional relationships to support brand
  understanding throughout global company
• Working closely with all parts of the company to ensure commercial
  goals of the brand are met.
• Developing high quality and effective marketing materials that align
  correctly with the brand strategy.
• Managing external agencies and ensuring brand alignment on marketing
  content output
• Partner with Branding to uphold corporate internal communication
  from a NA perspective

Other

• Build effective and productive internal relationships within Xellia.
  Collaborate well with all North American functions as well as global
  communication functions
• Perform ad-hoc analysis as required
• Assist as a key stakeholder in our National Sales Meetings and site
  alignment twice a year

Requirements

BS/MS degree in