Yours Clothing Limited Hiring for Email Marketing Assistant at Peterborough PE Full Time

COMPANY STATEMENT:

Yours Clothing is a retailer that provides the best value on the UK high street and internet for curvy customers. With a developing European presence and an additional menswear brand, BadRhino along with the global development of our newly acquired Long Tall Sally brand, the business is growing at pace to cater for non-standard sizes.

Our continued success comes from our entrepreneurial thinking and listening to our customers to deliver fashion products at the right price. Our environment is fast paced, ever evolving and full of excitement. Yours Clothing continues to expand and become the number one plus size fashion womenswear retailer in the UK whilst continuing to develop into new and exciting niche markets both in the UK and further afield.

SCOPE OF ROLE:

The CRM Assistant will play an important role in assisting the day to day running of marketing activities within the business. Key focus on email marketing, supporting the deployment of daily campaigns to our customer database, as well as SMS and Push Notifications. Execution and automation of triggered email campaigns such as welcome, abandoned basket etc. Creating innovative and engaging content; driving customer acquisition, retention, and reactivation. Working our Customer Relationship Management platform, to understand data, customer segmentation and user journey. Working closely with the Trading Co-Ordinators and marketing team in order to drive traffic and sales and improve user experience through the platform. An interest in fashion marketing and a desire to work within the fashion industry is essential.

KEY RESPONSIBILITIES:

• Work with CRM Manager to segment and schedule communications for all brands.
• Help to deliver an A/B testing plan and contribute recommendations to the trading team based on results.
• Aid with testing and implementation of onsite customer journey and actions that trigger targeted communications.
• Work with CRM and data teams to grow analysis skills and customer knowledge, aiming to help run weekly and daily reporting on communications. Utilise these skills to dive into performance across territories and brands to identify what is and is not performing for each site.
• Review and keep up to date with competitors on the latest innovations, trends, and personalised content. Ensuring requested campaigns also follow our best practice guidelines.
• Investigate permissions, preferences and communications queries referred by the Customer Services team.
• Create engaging push notifications to drive customer retention, in line with daily trading messages.
• Occasionally assisting the Design team with email set-up issues or targeting queries.
• Assist with ad-hoc projects assigned to the CRM team.

KEY ATTRIBUTES:

• Highly motivated and a desire to be the best
• Excellent communication skills
• Excellent attention to detail
• Both analytical and creative
• Continually strive to improve
• Quick learner
• Proven ability to work well within a team and independently
• Positive energy and enthusiasm to succeed
• Ability to adapt to frequent change and a high-pressure environment

SKILLS AND QUALIFICATIONS:

• Degree or equivalent qualification or experience within a marketing or e-commerce environment is preferable but not essential
• Basic knowledge of all marketing channels
• Basic IT skills required, proficient in Excel
• Basic understanding of html / experience using an Email Service Provider
• Google Analytics experience

Because of the changing nature of our business your job description will inevitably change. You will, from time to time, be required to undertake other activities of a similar nature that fall within your capabilities as directed by management.